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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-perfect-landing-page-boost-your-conversions/
课程评论：没有评论
课程名称：完美的着陆页：提升转化率 概述：本课程专为聪明的营销人员设计，他们关注转化率而非噱头。如果您希望从在线营销中获得更大的成功，那么您会认识到，吸引访客进入网站后，接下来的关键一步就是将他们转化为潜在客户。而实现这一目标的最佳途径便是着陆页。 着陆页是用户在点击广告、搜索引擎结果或网站上的号召性用语后所进入的页面，其目的在于收集潜在客户的信息，从而为未来的产品销售打下基础。大多数访问者在第一次访问网站时并不准备立即购买，因此，生成潜在客户信息是通过着陆页的一项重要策略。 本课程将为市场营销人员提供关于如何通过着陆页提高转化率的最佳见解，帮助您获取更多潜在客户、电子邮件订阅者，并最终提升销售额。课程包含9个部分，将逐步指导您创建高转化率的着陆页，其中包括一步步的教学视频，便于您在学习过程中创建自己的着陆页。 课程内容包括： 1. 着陆页基础知识：了解为何每次营销活动都必须有专门的着陆页。 2. 五个核心着陆页元素：提供完美着陆页的蓝图和创建方法。 3. 号召性用语设计与位置：讨论设计和放置号召性用语对活动成功的影响。 4. 潜在客户捕获表单：学习设计高转化率的潜在客户表单。 5. 着陆页文案写作：掌握撰写有效标题、号召性用语和利益陈述的技巧。 6. 着陆页设计原则：探讨四个经典设计原则以提升转化率。 7. 转化心理学：了解如何利用简单的营销心理学让着陆页更具转化力。 8. 转化后营销：教授如何在客户转化后继续向他们营销。 9. 着陆页实例：欣赏一系列设计优美的着陆页，并学习最佳实践。 通过学习本课程，您将掌握创建成功着陆页的重要系统，吸引潜在客户并促使他们购买。这是一份深入的指南，带您通过有效而可操作的步骤为在线营销成功奠定坚实的基础。
This landing page course is for smart marketers. (i.e. marketers that focus on conversions and not hype) If you're reading this, then you're probably interested in getting more success from your online marketing. Any smart marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what! What's a landing page? A landing page can be any page that someone lands on after clicking on a call-to-action on an advertisement, search engine result, or website. The purpose of a landing page is to capture leads that enable you to sell your products to people in the future. Why should I have landing pages? Tthe ultimate goal of your website to have the visitor purchase immediately, but this is actually even rarer than you think-96% of first-time visitors to your website aren't ready to buy. It's a prime reason why you need landing pages. The next best option is to generate a lead by capturing visitors' contact data and adding them to your sales funnel. You will now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you. The more landing pages you have, the more opportunities to generate leads and fill your funnel. The Perfect Landing Page course gives marketers access to the best insights on how landing pages can improve your conversion rates by generating more leads, email list subscribers and most importantly sales. In this 9-part course I will walk you through everything you need to know to create high-converting landing pages. The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go. What's covered in this course? Landing Page 101: Learn why you should never start a marketing campaign without a dedicated landing page.The 5 Core Landing Page Elements: Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.Call-to-Action Design & Placement: How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.Lead Capture Forms: Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.Landing Page Copywriting: Learn effective techniques for writing great headlines, calls to action, benefit statements and more.Landing Page Design Principles: 4 classic design principles are examined to show how you can design your landing page for conversion.The Psychology of Conversion: Understand how to use simple marketing psychology to make your landing pages convert more prospects.Post-Conversion Marketing: We'll teach you how to keep marketing to your leads even after they have converted!Landing Page Examples: Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.What I am going to teach you is a proven system for creating winning landing pages that attract leads to your business and get them to buy. This course is an in-depth guide that walks you through proven, actionable steps to establish the right foundation for online marketing success though landing pages.
