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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-painless-negotiation/
课程评论：没有评论
《轻松谈判》这门来自 Coursera 的课程，旨在帮助您克服 B2B 交易中的关键挑战——谈判。课程强调，谈判并非仅仅发生在与客户（尤其是采购部门）面对面之时，而应贯穿整个销售过程。许多时候，我们在谈判中准备不足，将其置于销售周期的后期，并处于“危机模式”，这恰恰是采购方可能利用的优势，导致谈判拖沓、结果不佳甚至交易失败。 通过本课程，您将学会： * **识别并规避四种常见的谈判错误**，确保自己不会陷入误区。 * **追求“大交易”**，而非仅仅是“平均交易”，实现您和客户的双赢。 * **管理公司内部的谈判**，这是常被忽略但极具挑战的关键环节。 * **准确判断谈判中的权力所在**，避免不必要的让步。 * **设定正确的谈判目标**，让谈判过程更加顺畅。 * **掌握正确的谈判技巧**，提高达成理想交易和巩固长期关系的几率。 * **制定详尽的谈判计划**，并有效应对客户的谈判策略，做到有备无患。 学习并应用课程中的概念，您将深刻理解如何更好地销售和定位交易。最终的目标是：更快速、更有效地促成更优质的交易，成为一名卓越的销售人员。
The Painless Negotiation is an interactive course that addresses one of the critical pressure points in closing any B2B Deal - and that is the "Negotiation." Throughout the course you will be applying new concepts to YOUR real Negotiation. Too often we view the Negotiation as a single event that occurs when we are "across the table" from the Customer (perhaps Procurement), when in reality we should have been Negotiating throughout the entire sales campaign. To make matters worse, we are typically not prepared to negotiate and this "event" is happening late in the sales cycle in a "crisis mode." These are two things that Procurement Professionals are counting on and will exploit to their advantage. This often results in long drawn out negotiations that are painful at best, but usually result in bad Deals and/or slipped Deals.In this course, you will learn how to:Identify the four Common Negotiation Mistakes (and how to avoid them)Ensure you are aiming at a Great Deal for yourself and the Customer (after all, who wants an average Deal?)Manage the always challenging Internal Negotiation within your Company (it's often the toughest part)Determine which side really has the Power in any Negotiation (so you don't give too much away)Set up the ""Right Negotiation" (it's always easier to negotiate when you're negotiating the right things)Negotiate the "Right Way" (increases the odds of closing a Great Deal and solidifies the long-term relationship)Develop a Negotiation Plan and manage Customer Negotiation Tactics (you know they're coming, so why not be ready for them?)As you learn and apply these concepts your understanding of how to better sell and position deals will also increase. And closing more deals, closing them faster and making them better deals is what makes the most successful salespeople!
