|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-one-day-mba-11-video-business-management-course/
课程评论:没有评论
**课程名称:** 一日MBA - 11集商业管理课程 **课程概述:** 本课程共包含11集视频,旨在提供全面的商业管理知识,帮助学习者培养创业思维,提升领导力与沟通技巧,并掌握关键的商业概念和工具。 **主要内容包括:** * **基础入门:** 探讨创业心态、成功关键特质、商业黄金法则,为后续学习奠定基础。 * **沟通与领导力:** 深入剖析领导者的关键概念,识别最常见的商业错误,掌握战略领导力要素,并学习发挥自身及团队优势。 * **成功要素:** 讨论领导者的“超马”心态,平衡工作与生活,以及建立信任的重要性。 * **商业基石 - 7C:** 揭示“无秘密”原则,强调时间和价值的重要性。 * **商业术语解析:** 学习目标达成、执行力、SWOTT分析(含额外T)及其对个人指标的意义。 * **客户体验与商业生态:** 理解商业生态系统内外部各方关系,学习公司成功案例,以及如何在其中创造价值。 * **核心竞争力:** 深入理解核心竞争力的概念、影响、界定以及随时间的变化。 * **关键成功因素与量化:** 学习如何衡量绩效,选择关键绩效指标(KPIs),并及时进行调整。特别强调商业中的道德伦理。 * **领导力沟通:** 学习领导力的七项“权利”,区分管理与领导,并掌握换位思考的关键工具。 * **知识整合:** 探讨“为何”的力量,学习平衡计分卡,并将所学知识融会贯通。 * **商业路演:** 学习如何进行有效的商业路演,关键问题解答,以及在不同场合(如电梯沟通)的技巧。 **附加视频:** 房地产在商业中的应用、谈判策略与技巧。
Included In the 11-Video Course Video Lesson 1: The BasicsWe start talking about the entrepreneurial mindset, and how that will change everything for you. And, I share the 5 Key Attributes for Success. We uncover the Golden Rule of Business, which will help you get focused every time. This module sets the foundation for everything else - the Basics. Video Lesson 2: CommunicationI cover some more key concepts to understand as a leader, a REALLY key exercise that all leaders need to engage in, and the two BIGGEST mistakes we make in business. I also explain the elements of strategic leadership. We talk about capitalizing on not only your own strengths, but those around you - and exactly how you can do that. Video Lesson 3: What it TakesWe unpack the ultra-marathon of being a leader. This is where we discuss work-life balance. We dive deep into what will make your career successful, and how to create trust! This is an impactful module Video Lesson 4: The 7 C'sWe discover the 7 C's - the baseline of all business. We talk about the concept that there's no such thing as a secret! Curious about that one? It's important. We also talk about the value of TIME…. Video Lesson 5: Alphabet SoupHere we get into the nitty gritty of some key terminology. We talk about goal achievement, and the value of execution. We cover S.W.O.T.T. analysis (yes, there's an extra T!) and why it's key to YOUR metrics Video Lesson 6: The Customer ExperienceI go over the Business Ecosystem - both from the inside and the outside - so that you can understand where all the players fit, why each is important and how YOU can add value. I share a good example from another public company of how and why they sorted their top values, and how it translated into success for this particular company. Video Lesson 7: Core CompetencyI also talk about how your core competence makes such a HUGE difference. I'm sure you've heard a ton about this, but the key is understanding how it impacts a business, what it's NOT, and how it changes over time. If you think you know everything about core competency - think again! This lesson might surprise you… Video Lesson 8: Critical Success FactorsAt this point, we've covered a LOT of key concepts, but now I dig into some of the nitty gritty. What should be measured, and how do we do so? I cover how to choose your proper KPI's (key performance indicators), and how to course correct if things aren't going as planned. We cover ETHICS and MORALS - I know, right??? In a business course? YES! It is key for you to get this right. Video Lesson 9: Speak Their LanguageI cover the 7 "Rights" of Leadership, and cover Management vs Leadership. Wow - this one made a HUGE difference in my own career. It's also important to know how to see things from the other side, and I'll give you some important tools to do this. Video Lesson 10: Everything ConnectsAt this point, we talk about the Power of Why and Leadership. We learn about the Balanced Scorecard, and we tie all the concepts together. You'll be amazed what you've learned - and how you've been able to implement it! - at this point. Video Lesson 11: The Pitch!Are you an entrepreneur raising money, or inside a business and trying to gather support for your big idea or project? We're are ALWAYS pitching, so this bonus session covers the key questions you MUCH be able to answer any time you ‘pitch' - even if it's in the elevator with your CEO! We'll cover some important rules of thumb, and how to make your pitch your own… BONUS Video Lesson 1: Real Estate in Business BONUS Video Lesson 1: Negotiation Tactics and Strategies