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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-most-in-depth-google-analytics-4-course-ga4/
课程评论：没有评论
课程名称：初学者的Google Analytics 4（GA4）指南 课程概述：本课程将涵盖从初始的Google Analytics 4设置、账户结构、界面概览到更高级的话题，如自定义探索报告等所有内容。课程和报告基于现实案例，使学员能够将其应用于自身的具体情况。课程结束时，您将对GA4有深入的理解，能够自信地设计和创建自己的报告和仪表板。成为Google Analytics的专家，根据您特定的业务需求设置详细的跟踪和创建高级自定义报告。 学员评价： - “很棒的课程！从最基础开始，逐渐深入到高级主题。涵盖了所有您需要了解的主要方面。” - Dominique Bender（5星） - “惊人的课程！我学到了很多，整个课程都很享受。非常感谢。” - Bryan Flores（5星） - “相当不错，提供了关于Google Analytics的所有选项的有用信息和一些有趣的案例。测试题写得很好。整体上，这是一门很好的入门课程。” - Dan Morrill（5星） 课程内容： 1. **GA4账户结构和初始安装**：了解GA4的结构和一些必要概念，将通过现实案例解释设置过程，并指导在流行的电商平台（如WordPress、Shopify、Squarespace）及自定义网站上创建和设置GA4。 2. **理解现成报告和仪表板，并进行修改**：从预制报告和仪表板入手，这些内容针对常见用例。我们将探讨它们的功能，以及如何根据业务目标进行修改。 3. **基于业务需求创建高级自定义报告**：探索工具的强大受众发现能力，轻松选择维度和指标，切换探索技术，并将发现导出到Google Analytics的细分和再营销受众中。 4. **GA4概览及最佳实践**：理论性内容，探索和解释GA4的不同部分，设置结构以及Google Analytics的局限性，并进行界面概览。对于从Universal Analytics转型而来的用户，将展示如何在GA4中找到旧报告。 适合人群： - 经营电商商店，想追踪收入和转化率，深入了解哪个产品最受欢迎的人士。 - 市场营销人员，想要理解客户旅程并深入洞察正在运行的活动。 - 小企业主，希望优化销售漏斗并了解客户来源。 课程收益： 加入本课程可获得终身访问权，并享有30天退款保证。此外，您还将获得我的个性化帮助和Google Analytics认证，更重要的是，您将获得一个邀请制的独特社区的专属访问权限。不要犹豫，今天就开始学习GA4吧！
In this course, we will cover everything from initial Google Analytics 4 setup, account structure, and interface overview all the way to more advanced topics like custom exploration reports. The course and reports are based on real-world examples so you'll be able to apply them to your specific case. By the end of this course, you will have a deep understanding of GA4 and be able to come up with and create your own reports and dashboards confidently.Become a Google Analytics master, setting up detailed tracking and creating advanced custom reports based on your specific business needs.WHAT PEOPLE SAY "Amazing course! Starting from the very basics and going into advanced topics. Covers all the main aspects that you need to know."- Dominique Bender (5 stars) "Amazing! I learned so much. I enjoyed the whole course. Thank you very much."- Bryan Flores (5 stars) "Pretty good, Informative on all the options for Google Analytics, with some interesting use cases. The tests were well written. Overall great course to get started with Google Analytics."- Dan Morrill (5 stars)SOME OF THE TOPICS WE WILL COVERHow to structure your Google Analytics 4 (GA4) account and initial installationWe'll take a look at some of the essential concepts behind the structure of GA4. Your analytics account structure will depend on your business setup so we'll look at some common business types and explain the setup through real-world examples. I'll show you how to create and set up GA4 on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website.Understanding premade reports and dashboards and modifying them to your liking The simplest way to get started with Google Analytics is through premade reports and dashboards geared toward common use cases. We'll take a look at what they offer and how you can modify them to fit your specific business goals.Creating advanced custom reports based on your business needs With explorations, you get a set of powerful audience discovery and comparison tools. We'll take a look at how you can easily select dimensions and metrics, switch between exploration techniques, and export your findings to Google Analytics segments and Remarketing Audiences.Google Analytics 4 overview and some good practices This section will be a bit more theoretical as we'll explore and explain different parts of Google Analytics 4. We'll take a look at how to set up your structure, and the limitations of Google data Analytics and do a top-level interface overview. For all of you coming from Universal Analytics, I'll also show you where in GA4 can you find your old reports.WHO IS THIS FORIf you are running your own eCommerce store and want to track revenue and conversions and get deeper insights into which products get the most engagement then join this course.If you are a marketer who wants to understand customers' journeys and be able to get deeper insights into the campaigns you are running, then this course is for you as well.If you are a small business owner and would like to optimize your sales funnels and learn where your customers are coming from, you will learn how to do that as well.WHAT WILL YOU GETBy joining this course you'll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and of course Google Analytics certification.But most importantly you'll get exclusive access to an amazing invite-only community.Don't hesitate and start learning about GA4 today!
