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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-marketing-blueprint-mastering-fundamentals-online/
课程评论：没有评论
课程名称：《市场营销蓝图：精通基础在线课程》 概述：市场营销是每个企业的基本组成部分。各行业的企业依赖市场营销专业人员来提高品牌知名度并增加产品或服务的销售。本课程的目的是使您熟悉市场营销的基本概念和原则，并发展您的概念和分析能力，以便能够管理企业的市场营销活动。完成本课程后，您将了解市场营销管理的关键基本方面。 本课程包括五个部分：介绍、消费者行为、促销策略、定价与定位以及产品开发与差异化，全面探讨市场营销管理的各个维度，以帮助您全面理解市场营销管理的内容。本课程旨在帮助学术人员、学生、研究学者及市场营销专业人士系统地理解市场营销管理的概念。如果您是工商管理本科或MBA课程的学生，或正在市场营销领域进行研究，本课程将为您提供市场营销管理的深刻见解。 那么，您还在等什么？点击注册按钮，学习市场营销管理的基础知识。您一定会有一个良好的学习体验。我热切期待在课程中见到您！
Marketing is a fundamental part of every business. Businesses across every industry depend on marketing professionals to create brand awareness and increase sales of their products or services. The objective of this course is to familiarize you with the basic concepts and principles of marketing and to develop your conceptual and analytical skills to be able to manage marketing operations of a business firm. After finishing this course, you will be aware about key fundamental aspects of marketing management. This course consists of five sections namely; introduction, consumer behavior, promotional strategies, pricing & positioning and product development & differentiation and explores all the dimensions to develop a more rounded understanding of marketing management. This course is an attempt to help academicians, students, research scholars and marketing professionals to understand the concepts of marketing management in a systematic manner. If you are a student of BBA/MBA course or pursuing research in marketing domain, this course will provide you deep insight into the fundamentals of marketing management. So what are you waiting for, just click on the enroll button and learn fundamentals of marketing management. You will surely have a great learning experience. I am eagerly waiting to see you all in the course.
