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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-luxury-game-the-3-day-growth-challenge/
课程评论：没有评论
课程名称：《奢侈品游戏：3天增长挑战》 课程概述：提升你的品牌魅力，增加设计系列的销售额。本课程由一位奢侈品设计商业顾问主讲，与您分享顶级奢侈品牌所使用的成功销售策略和商业秘密。 为什么要参与这个增长挑战？ - 了解像苹果或特斯拉这样的公司是如何创造奢侈品牌的吸引力，使客户渴望他们的产品并愿意支付高价。 - 理解奢侈策略对于非奢侈品牌的重要性。 - 掌握吸引、销售和留住富裕消费者的关键。 - 学习提升品牌价值和创造定价权的要点。 - 理解增长策略的三个支柱。 - 获取品牌评估工作表，明确你的品牌现状，以便开始重新塑造销售和客户互动的方式。 课程内容包括： - 奢侈规则清单 - 行动工具清单：将奢侈规则转化为可执行的工具，朝着接近目标客户的方向前进。 本课程适合以下人群： - 在与奢侈消费者成交方面面临困难的销售人员。 - 设计了独特产品系列但不知道如何接触富裕客户的创业者。 - 希望在启动高端业务之前了解奢侈品游戏的规则和要求的人。 - 希望在不成为高端品牌的情况下，向奢侈消费者增加销售的商家。 所需技能： - 理解奢侈品游戏的心态。 - 品牌评估：了解品牌现状。 - 决策信心。 - 针对奢侈消费者的销售、互动和建立信任关系的行动工具。 课程结构： - 为期3天的讲座，结合视频、文本和实践活动。 - 包含2个案例研究、1个品牌评估工作表、2个检查清单，帮助您正确接触奢侈消费者。 - 提供行业实例和洞见，加深对每个概念的理解。 - 可下载的行动工具和测验。 课程讨论的奢侈品领域： - 时尚与配饰 - 室内设计与家居家具 - 餐具与家居装饰 报名参加这个3天的挑战，准备迎接疫情后成功的到来！
Add a wow factor to your brand and elevate the sales of your design collection. I'm here to help you as a luxury design business consultant and share with you proven sales strategies and business secrets employed by top luxury brands.Why Join This Growth Challenge?To discover how companies such as Apple or Tesla create the allure of luxury brands, get customers craving for their products and pay premium prices for them, or simply:Understand why the luxury strategy is worth to be considered even if you are not a luxury brandKnow the keys to prospect, sell and retain more affluent shoppersGet accustomed to key takeaways for elevating your brand value and creating pricing powerLearn the three pillars of the growth strategyGet a Brand Assessment Worksheet Where does your brand stand? Understand your business today so you can start reinventing the way you sell and engage with your customers tomorrowLuxury rules checklistAction Tools checklist: Translate the rules of luxury into action tools to move in the right direction, closer to your target clientsThis course is for you if:You are struggling to close sales with luxury consumersYou designed a unique product collection and don't know how to prospect the wealthy clienteleYou want to know more about the set of rules and requirements in the luxury game before starting your high-end startup businessLooking to close more sales with luxury consumers without being a high-end brand? This course is for you too! Learn what you can borrow from the luxury strategy and implement it for your business.Skills you will gainThe mindset to play the Luxury GameBrand Assessment: Understanding of where your brand standsConfidence in Decision-MakingAction Tools to target, sell, engage and create fiduciary relationships with luxury consumersCourse StructureLectures divided into 3 days activitiesFormat: Video, Text, Activity 2 Case-Studies1 Brand Assessment Worksheet2 Checklists to guide you in the right direction towards luxury consumersExamples and Industry Insights to reinforce understanding of each conceptAction Tools: Downloadable ResourcesQuiz Luxury Sectors discussed in the programFashion & AccessoriesInterior Design & FurnitureTabletop & Home Deco-> Enroll in this 3-Day Challenge and get ready for your post-pandemic success!
