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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-keyword-factor/
课程评论：没有评论
**课程名称：关键词的力量** **课程概述：** 如果您厌倦了依赖社交媒体和推广来让您的企业被发现，那么是时候探索一种可以持续为您的网站带来流量的营销方式了——那就是让您的企业在搜索引擎中被找到。通过在您的网站、博客文章甚至社交媒体（例如 Pinterest）上使用相关的关键词和关键词短语，您可以被正在寻找您所提供产品或服务的人们发现。 本课程将教您如何进行关键词研究，利用免费工具发掘人们在搜索引擎中实际搜索的内容，并创建满足他们需求的有价值内容。课程还将指导您如何在您的网站内容、博客文章和社交媒体（如 Pinterest、Instagram、Twitter）中有效地运用这些关键词，以提高您的可见度。此外，还将分享一系列简单但有效的搜索引擎优化（SEO）技巧，帮助您在搜索结果中获得更好的排名。 **课程亮点：** * **寻找相关关键词：** 逐步学习使用免费工具进行关键词研究，了解您的受众真正想要什么。 * **关键词的应用：** 学习如何将发现的关键词自然而然地融入您的内容中，以提高被发现的机会。 * **社交媒体的关键词运用：** 探索如何在 Pinterest、Instagram 和 Twitter 等平台有效使用关键词和话题标签。 * **SEO 技巧：** 掌握一系列非技术性但能有效提升网站排名的简单 SEO 技巧。 **适合人群：** 如果您希望减少对社交媒体的依赖，建立一个能够持续吸引潜在客户的企业，本课程非常适合您。通过现在付出的努力，您将能享受到源源不断的流量和业务增长。
If you are tired of relying on social media and promotion to help your business get found, then it's time to explore a form of marketing that can bring ongoing traffic to your website.Namely, getting found in the search engines. Yes, Google and Bing etc!All those keywords and keyword phrases you use on your website, in your blog posts and yes even on social media - I'm looking at you Pinterest - can help you get found by people looking for what you offer.I have a number of niche sites, some of which were started 10 years ago now. Want the good news? Many of the posts on them are showing up high in ranking in Google and bring me traffic - and sales - year after year.By doing a little research up front I can discover what people are actually looking for when they type something into Google for my niche. Once I know that, I can create the content they need. But it's not just about finding keywords, it's about what you do with them, once you have discovered them.Do you want to be showing up for keywords in your niche and finding an audience who want what you offer?Then The Keyword Factor is for you.What's In This Course?How to Find Relevant Keywords: I will walk you step by step through how I research keywords using a free tool - it's not techie and you will find out a great deal about what your audience wants.Can I guarantee you will end up on the first page of Google? No, that's not possible because search engine optimization is made up of many factors. But what I can do is show you how to give yourself the best chance possible - and it's what I do every day on my sites to get found.What To Do With the Keywords: Once you have discovered the keywords you want to use, it's important to use them in your content in a way that helps you to get discovered. We walk through that process - a method which can be used on whichever website platform you use.Social Media: Keywords can also help you on social media. Pinterest is at heart a search engine and therefore including the keywords you have used in your blogs, sales pages and product descriptions can again help you to get found.Hashtags (another form of keywords) can be helpful on Instagram and Twitter and we walk through how to discover the ones that are right for you.Search Engine Optimization (SEO) Tips: I also run through a number of tips which can all help to boost your website in the rankings. Again these are not highly technical areas - they are just simple steps that consistently done can help you get found.Who Is This Course For?If you want to take your reliance off social media and build a business that will have people finding you month after month and year after year, this course is for you.The work you do now - and it's fun work - will reap benefits for your business moving forward. When you start getting found round the clock, then you start realizing the power of keywords.
