|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-key-metric-of-pricing-elasticity-business-aspect/
课程评论：没有评论
课程名称: 经济学：价格弹性塑造市场动态 课程概述: 本课程探讨价格变化如何通过需求、供给及决策过程影响市场行为。学员将深入了解经济学与商业战略之间的关系，掌握弹性如何对需求和供给的市场力量以及定价、收入、销售预测和市场份额等关键商业决策产生重大影响。同时，课程将阐述企业如何确定价格点，以及政策制定者如何对产品或服务征税。从微观到宏观经济的背景中，弹性是指导这些决策的核心概念。 课程学习内容: 本在线课程将全面解析弹性的各个方面，从其在经济学中的作用到对商业战略的影响。课程分为三个重要章节： 1. 需求的价格弹性：了解价格弹性（PED）的定义，学习使用两种公式计算PED，并探讨影响PED及其他需求弹性的因素。 2. 供给的价格弹性：了解价格弹性（PES）的定义，学习使用两种公式计算PES，并研究影响PES的因素。 3. 价格弹性的商业面：深入了解企业为何需要理解其产品或服务的弹性。学习价格弹性如何帮助进行销售预测、定价和非定价策略，理解弹性与总收入、成本、税收负担之间的关系，并探讨其他价格弹性的商业维度。同时，课程将揭示管理者在价格弹性方面常犯的错误。 案例研究: 课程提供有关不同产品和服务弹性的文章和简短案例分析。 附加信息: 课程还包含一份全面的PDF笔记文档，总结课程中讨论的所有关键点，并附上相关文献。 重要提示: 尽管本课程提供了关于弹性的全面见解，但它并不是关于定价的完整课程，主要集中在弹性-定价决策中一种至关重要且常被误解的指标上。 授课师资: 拥有15年商业经验的讲师，曾在跨国公司担任管理职位，亦是企业主、讲师和顾问，能够带来针对科技行业价格弹性的实战分析。我的课程因其引人入胜、简化复杂概念而受到学生的一致好评，期待欢迎您加入我的课程，深入探讨定价的基本指标。 目标受众: 本课程面向所有从事产品或服务销售，线上或线下的市场营销、咨询、战略和管理人员。如果您希望理解产品或服务弹性的定量与定性因素，并利用这一关键指标最大化总收入，本课程将对您大有裨益。 立即报名，深入理解弹性，助力您的商业与职业发展！
Economics Price Elasticity Shaping Market Dynamics: How Changes in Prices Influence Market Behavior Through Demand, Supply and Decision-Making.Dive into the world where economics meets business strategy! Understand how elasticity influences the market forces of demand and supply and the crucial business decisions around pricing, revenue, sales forcasting, market share and more. Discover how companies determine their price points and how policymakers set taxes on products or services. From micro to macro economics settings, elasticity is the key concept that governs these decisions.WHAT YOU'LL LEARNThis comprehensive online course will guide you through the entire elasticity spectrum, from its role in economics to its impact on business strategies. We break down the concept of elasticity into three crucial chapters:Price Elasticity of Demand: Understand what Price Elasticity of Demand (PED) is, learn to calculate PED using two formulas, and explore the factors that affect PED and other demand elasticities.Price Elasticity of Supply: Discover what Price Elasticity of Supply (PES) is, learn to calculate PES using two formulas, and investigate the factors that impact PES.The Business Aspect of Price Elasticity: Delve into why businesses need to understand their products' or services' elasticity. Learn how Price Elasticity aids in sales forecasting, pricing, and non-pricing strategies. Understand the relationship between elasticity, total revenue, cost, tax incidence, and explore the business aspect of other price elasticities. You'll also get insights into the common mistakes managers make with price elasticity.Case Studies: Get access to articles and short case analyses on elasticity of various products and services.As a bonus, we've included a comprehensive PDF notes document summarizing all the key points discussed in the course, alongside relevant articles.IMPORTANT NOTEWhile this course provides comprehensive insights into elasticity, it is not a complete course on pricing. It focuses on elasticity-one of the most critical and often misunderstood metrics of pricing decisions.Why Learn From Me?With 15 years of experience in the business world, including managerial positions in multinational companies, as a business owner, lecturer, and consultant, I bring first-hand experience in pricing decisions and economic analysis of price elasticity in tech-related industries. My courses are consistently highly rated by students for their engaging nature and ability to simplify complex concepts. I look forward to welcoming you to this group of satisfied students as we delve into one of the fundamental metrics for pricing.Who is the target audience for this course?Anyone involved in selling-whether it's products or services, online or offline-marketing consulting, strategy, management will find this course invaluable. If you want to understand both the quantitative and qualitative factors of your product's or service's elasticity and how to maximize your total revenue using this crucial metric, this course is for you.Enroll now and empower your business and career with a deep understanding of elasticity!
