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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-influencer-marketing-course-for-marketing-managers/
课程评论：没有评论
课程名称：市场经理的影响者营销课程 概述：您是否对影响者营销感到陌生？或者您希望在您的业务中利用影响者营销？抑或您是一位希望在这个领域进一步提升技能的市场经理？那么这个课程适合您。影响者营销是最令人兴奋的营销渠道之一，全球许多品牌如美宝莲、Topshop、Taco Bell和H&M都在为此投入了巨额资金，现在正是市场经理全面掌握这一领域的好时机。该课程旨在教授发展中的市场经理，特别是关注影响者营销的市场经理，如何与影响者合作，选择适合自己业务的影响者，制定高效的营销活动策略，并有效追踪活动的成功。 许多影响者营销课程聚焦于如何成为影响者、影响者营销的概念，或特定于Instagram或TikTok的影响者，而本课程则从市场经理的视角出发，强调他们在掌握该渠道所需做的事情。课程内容包括预算、投资回报率（ROI）和成功测量的追踪解决方案。 讲师简介：Partnercademy是最大的免费资源中心，专为合作伙伴和推广专业人士提供学习和提升技能的机会。我们的目标是帮助您成为合作伙伴领域的专家，课程已有超过10,000名学生注册，并获得500多个好评。有些课程甚至被评为Udemy的前5%！我们致力于将每位学员培养成专家。 总之，本课程为那些希望充分利用影响者营销潜力的市场营销人员提供了全面的学习机会。
Are you new to Influencer Marketing? Or are you looking to utilise Influencer Marketing in your business? Or perhaps you are a Marketing Manager who's looking to further up-skill on the topic? Then this is the course for you.Influencer Marketing is one of the most exciting marketing channels, with millions being spent by global brands such as Maybelline, Topshop, Taco Bell and H & M, so the time is now for marketing managers to fully grasp how to get the most out of it. This course aims to teach all those budding marketing managers, in particular those focusing on Influencer Marketing, how to start working with influencers, which influencers are right for your business and how to strategise top performing campaigns, and importantly track them.Many Influencer Marketing courses out there are focusing on how to be an influencer, the concept of influencer marketing, or specifically Instagram or TikTok Influencers. While this course aims to look at it from the perspective of a Marketing Manager, and what they need to do to master the channel. We look at budgets, ROI, and tracking solutions to measure success.Having worked for multiple UK start-ups to FTSE 100 companies, running their multi-million dollar affiliate and influencer programmes, I've noticed the power of utilising these channels for growing acquisition and brand building. And now I want to share this knowledge with you.All marketers should understand the power of Influencer Marketing. This course is dedicated to those Influencer Marketing Managers who aim to utilise all it has to offer.About the instructor:Partnercademy (follow us on LinkedIn) is the largest FREE resource hub for Partnerships & Affiliate professionals to learn and upskill. We'll turn you into a Partnerships expert with our FREE resources, expert courses, and bespoke 1-to-1 Q & A sessions.Partnercademy's courses now have over 10,000+ students with 500+ positive reviews. Some are even rated in the top 5% of all Udemy courses!Our aim is to turn you all into experts!
