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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-importance-of-branding/
课程评论：没有评论
课程名称：品牌的重要性：如何为您的小企业建立品牌 课程概述：本课程将讨论“品牌的重要性”，以及它为何对您企业的成功至关重要，尤其是品牌身份的建设。为了帮助解释品牌身份，我们将把品牌比作一个我们非常熟悉的人，并利用这种思路来形象化和发展我们的品牌。建立并忠于您的品牌身份对与受众建立信任至关重要，因为消费者会信任那些保持一致性的品牌，而这种信任最终会转化为交易和销售。 在本课程中，我们将讲解如何发展品牌身份的六个关键组成部分，并讨论每个部分的重要性及其发展提示。此外，购买本课程后，您将获得一个品牌指南模板。品牌指南是一个包含所有关键品牌身份元素的文件，您和任何被委任处理您企业事务的人都可以依此与受众进行统一沟通。在您完成建立品牌身份的艰苦工作后，您需要一个安全之处来保存这些信息，而品牌指南文件正是为此而设。 本课程将涵盖品牌指南中的关键部分，我的目标是让您在完成本课程后，具备自信地填写品牌指南模板的知识，并开始快速看到这项投资的回报。
In this course we'll be talking about ‘The Importance of Branding' and why it is so crucial to the success of your business, more specifically your company's brand identity. To help explain brand identity we'll think of our brand as if it were a person that we know really well, and use that context to assist us in personifying and developing our brand.Establishing your brand identity and remaining true to it is critical in building trust with your audience because consumers build trust with brands that are consistent and trust leads to transactions/sales.Throughout this course we'll talk through how to develop 6 key sections to every brand identity and discuss insights on why each is critical. We'll also discuss helpful tips on developing each section.Also, by purchasing this course, you'll receive a Brand Guidelines template. A brand guidelines is a document that houses all your critical brand identity elements, so that you and anyone you delegate to work on your business can come across with a unified approach, to your audience. After you've done all the hard work of establishing your brand's identity, you'll want someplace safe to keep that information and that is the sole purpose of a brand guidelines document.The sections that we'll cover in this course are key parts to any brand guidelines, and my goal is for you to finish this course with all the knowledge that you need to confidently fill out your Brand Guidelines template and start to quickly see a return on this investment.
