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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-hybrid-retainer/
课程评论：没有评论
Coursera 课程《混合式代理：摆脱丰收与饥荒的循环》 本课程由拥有超过 20 年自由职业者和代理机构经营经验的 Rob Howard 教授。Rob 曾与世界银行、哈佛大学和麻省理工学院等客户合作，并曾登上《娱乐周刊》、《新闻周刊》和《美国新闻与世界报道》等知名刊物。 **课程概述：** Rob Howard 将分享他作为一名网页开发者，通过“混合式代理”策略成功获得数十万美元经常性收入的秘诀。许多自由职业者和代理机构所有者都经历过“丰收与饥荒”的循环：项目多的时候应接不暇，无暇进行市场营销，导致几个月后项目枯竭。根本问题在于，你无法同时进行销售和交付高质量的客户工作。 “混合式代理”正是为了解决这个问题而生。本课程将指导你： * **选择代理服务组件：** 精准选择构成代理服务的关键要素。 * **向客户展示：** 有效地向客户介绍你的代理服务。 * **超额交付：** 确保客户每一次都乐于支付你的账单。 **课程内容亮点：** * **开场工作坊：** 包含 Rob Howard 在“自由职业商业周丹佛”活动中最受欢迎的现场工作坊。 * **实用工具：** 提供详细的构建代理服务的步骤化工作表，以及 Rob próprio 的提案模板（可直接使用）。 * **深入课程：** 超过 4 小时的详细课程，涵盖创建极具吸引力的代理服务的所有细节。 * **案例研究：** 分享五位自由职业者如何创建自己的代理服务，并为其收入每年增加数万美元的真实案例（包括他们的具体提案）。 **课程目标：** 如果你是一位正在努力建立经常性收入的自由职业者或代理机构所有者，“混合式代理”将是你的秘密武器。加入本课程，彻底告别“丰收与饥荒”的循环。
Welcome to The Hybrid Retainer. I'm your instructor, Rob Howard.In more than 20 years as a freelancer and agency owner, my clients have included The World Bank, Harvard and MIT, and I've been featured in Entertainment Weekly, Newsweek and US News and World Report.Now, I'm sharing the secrets of The Hyrbid Retainer, the strategy that's allowed me to sign hundreds of thousands of dollars of recurring revenue as a web developer.If you're a freelancer or agency owner, you've probably experienced the cycle of Feast and Famine. You're hustling, signing great projects. But then you get overloaded and don't have time for new marketing. A couple months later, it all falls apart.The problem is that you can't do sales all the time AND deliver great work to your clients.But as I'm sure you know, it's really hard to create a recurring revenue offer that actually sells.That's where The Hybrid Retainer comes in. This course will show you exactly how to choose the components of your retainer offer, exactly how to present it to your client, and how to overdeliver so they're thrilled to pay your invoice every time it arrives.We'll start with my hourlong live workshop, which was the most popular event at Freelance Business Week Denver.You'll download a step-by-step worksheet to build your retainer, as well as my complete, word-for-word proposal that I send to my own clients, which you're welcome to use yourself.Then we'll go deeper with 4 more hours of lessons on every detail of creating an irresistible retainer.Finally, I'll show you the exact process five freelancers went through to create their own retainers (including their exact proposals), adding tens of thousands of dollars a year to their incomes.If you're a freelancer or agency owner struggling to build recurring revenue, The Hybrid retainer is your secret weapon. Join me today, and say goodbye to the cycle of feast and famine, forever.
