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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-holistic-marketing-roadmap/
课程评论：没有评论
课程名称：《整体营销路线图》 课程概述： 在这门课程中，您将通过三个部分学习如何为您的小企业或个人品牌建立一个有意图的营销策略。我们将重点探索以下内容，以创建一个考虑您预算和时间的营销策略： 第一部分：基础 - 理解整体营销的概念及其重要性 - 连接您的“为什么” - 确定您业务或品牌的使命 - 定义您的理想客户/客户群 第二部分：框架 - 如何实现您期望在世界上产生的影响 - 创建您的价值主张 - 撰写品牌故事，与客户建立联系 第三部分：形成 - 内容营销 - 社交媒体营销 - 电子邮件营销 - 创建吸引潜在客户的机会 - 营销指标 - 营销工具和资源 - 最终的营销策略文档 课程目标： 本课程旨在为您提供强有力的理解，使您能够识别最适合您公司的数字营销机会。许多人误认为必须在所有平台上同时出现，但这并不正确。特别是随着更多平台的出现，关键在于在合适的地方出现，以便与潜在客户或客户建立联系。当我们能够退一步，联系自己的“为什么”和全局时，就能做出更明智、更一致的决策，以达成我们的目标。
In this course, you'll walk through three parts to learn how to build an intentional marketing strategy for your small business or personal brand. We'll explore the following in order to create a marketing strategy designed with your budget and time in mind:The Foundation:Learn what Holistic Marketing is and why it is importantConnect to your WHYDefine the purpose behind your business/brandDefine your ideal customer/clientThe Framework:How to fulfill the impact you desire to have in the worldCreate your value proposition Write the story of your brand to connect with customersThe Formation:Content marketingSocial media marketingEmail marketingCreating opt-insMarketing metrics Marketing tools and resourcesFinal marketing strategy document The goal of this course is to provide a strong understanding of the digital marketing opportunities that are best suited for your company. There is often a misconception that we have to be in all places at once, which isn't true. Especially, as more platforms emerge. It is about showing up in the right places to connect with your potential customer or clients. When we are able to take a step back and connect to our why and big picture, we are able to make smarter and more aligned decisions that we will stick with on our journey to meet our goals.
