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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-future-of-copywriting-creating-ad-copy-video-with-ai/
课程评论：没有评论
课程名称：未来的文案写作：利用人工智能创建广告文案和视频 课程概述：欢迎参加《未来的文案写作：利用人工智能创建广告文案和视频》课程。这是一门综合性的项目导向课程，您将逐步学习如何为谷歌广告、Facebook广告、Instagram广告、Tiktok广告和Youtube广告创建高质量和引人注目的广告文案与视频，利用人工智能文本生成广告文案。本课程将为您提供全新的视角，让您领略到文案写作的未来，并感受到人工智能在过去几年中的进步，您可以借助人工智能自动化文案写作工作，节省大量时间和精力。 本课程主要集中在三个方面：首先，如何利用人工智能将文本转换为广告文案；其次，如何将文本转换为广告视频；第三，如何将您的文案写作技能进行货币化，进而可能打造出可持续的业务。课程的初始部分将介绍广告创作过程中可以通过人工智能自动化和加速的部分，接着了解成功广告文案和视频的标准，例如价值主张和情感吸引力。随后，您还将学习如何设计引人注目的行动号召（CTA）。 掌握自动化文案写作所需的基础知识后，课程将进入主要环节，提供一个完整的逐步教程，教您如何为谷歌广告、Facebook和Instagram广告创建文案，以及为Youtube和Tiktok广告制作视频。在这一部分，您将使用多种人工智能工具，如ChatGPT、Copy AI、Write Sonic、Write Cream用于生成广告文案，使用Kreateable和Magic Brief生成广告图像，以及使用InVideo、Steve AI和Deep Brain生成广告视频。 在课程结束时，您还将学习一些可以应用于文案写作技能货币化的策略，例如创办社交媒体营销代理机构和销售可定制的广告文案模板。我们首先需要思考：为什么我们要学习利用人工智能自动化文案写作？随着市场向数字经济转型，越来越多的企业在线销售产品，而提高销售的关键在于高质量的广告文案，这能够说服潜在客户购买。因此，今天市场对文案撰写者的需求显著增加。 此外，AI的角度来看，如今很多任务都可以轻松自动化，包括文案写作。想象一下，手动创作广告文案或视频需要多长时间，而人工智能能够在一分钟内生成广告文案和视频，您只需告诉AI您所销售的产品。因此，您将能节省大量时间和精力，更专注于其他更重要的事务。 以下是本课程的学习内容： - 学习如何利用人工智能自动化文案写作，包括生成广告文案、广告图像和广告视频 - 了解成功转换广告文案的几个关键标准，如价值主张、情感吸引力和稀缺性 - 学习如何设计引人注意的CTA - 学习如何使用ChatGPT、Copy AI、Write Sonic和Write Cream为谷歌广告创建文案 - 学习如何使用Snazzy AI、Kreateable和Magic Brief为Facebook和Instagram广告创建文案和广告图像 - 学习如何使用InVideo、Steve AI和Deep Brain为Tiktok和Youtube广告制作视频 - 学习如何把文案写作技能货币化，了解多个文案写作商业模型如创办社交媒体营销机构和销售可定制的广告文案模板
Welcome to The Future of Copywriting: Creating Ad Copy & Video with AI course. This is a comprehensive project based course where you will be guided step by step on how to create high quality and compelling ad copies and ad videos for Google Ads, Facebook Ads, Instagram Ads, Tiktok Ads, and Youtube Ads utilising AI text to ads generator. This course will give you a whole new perspective about the future of copywriting and you will be fascinated by how far AI has advanced in the past few years to the point where you can automate copywriting works using AI and save a lot of your time and energy. The course will concentrate mainly on three different aspects, the first one is how AI can be utilised to convert text to ad copies, the second one is how AI can be utilised to convert text to ad videos, and the third one is how to monetise your copywriting skills and potentially turn it into a sustainable business. In the introduction session, you will learn about which part of the ad creation process can be automated and sped up by AI, then followed by getting to know more about criteria of successful ad copies and videos, such as value proposition and emotional appeal. Afterward, you will also learn how to design compelling CTA or calls to action using interactive and action oriented language. Once you learned all necessary basics about automating copywriting using AI, the course will be continued by entering the main section which is a full step by step tutorial on how to create ad copies for Google Ads, Facebook Ads, and Instagram Ads as well as create ad videos for Youtube Ads and Tiktok Ads. In that section, you will utilise variety of AI tools, such as ChatGPT, Copy AI, Write Sonic, Write Cream, Snazzy AI for generating ad copies, Kreateable and Magic Brief for generating ad images, also InVideo, Steve AI, and Deep Brain for generating ad videos. At the end of the course, you will also learn several strategies that you can implement to monetise your copywriting skills like starting a social media marketing agency and selling fully customisable ad copy templates.First of all, before getting into the course, we need to ask ourselves this question, why should we learn to automate copywriting using AI. Well, let's talk about the copywriting perspective first, as the market moves toward the digital economy, more and more businesses are selling their products online and in order to increase their sales, obviously, they need high quality ad copies that will convince their potential customers to purchase their product. Therefore, the demand for copywriters in today's market has also increased significantly. Meanwhile, if we are talking from AI perspective, anything can be easily automated using AI nowadays and that included copywriting, can you imagine how long it will take to create ad copies or ad videos, well it might take a while since you need to come up with creative ideas, then integrate those ideas with the market trends, as well as create the ad copies and videos from scratch, however, AI can generate you the ad copy and ad video in less than a minute, all you need to do is simply just tell AI about the product that you are selling. Therefore, you will be able to save a lot of your time and energy which will enable you to focus on other things that are actually more relevant.Below are things that you can expect to learn from this course:Learn how AI can be utilised to automate copywriting, such as generating ad copies, ad images, and ad videosGetting to know several criteria of successful and converting ad copy such as value proposition, emotional appeal, and scarcityLearn how to design compelling CTA or Call to ActionLearn how to create ad copy for Google Ads using ChatGPT, Copy AI, Write Sonic, and Write CreamLearn how to create ad copy and ad image for Facebook & Instagram Ads using Snazzy AI, Kreateable, and Magic BriefLearn how to create ad video for Tiktok & Youtube Ads using Invideo, Steve AI, and Deep BrainLearn how to monetise your copywriting skills and get to know several copywriting business models like starting social media marketing agency and selling customisable ad copy templates
