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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-fundamentals-of-marketing/
课程评论：没有评论
课程名称：终极营销课程 - 基于Notion 课程概述：如果你想创业、属于小团队，或者希望在不投入大量资金于人才、工具或第三方的情况下提升营销能力，这门课程非常适合你。对于刚起步或者缺乏时间和资源来全面投资营销部门的人来说，现代营销往往显得异常艰巨。想要培养必要的技能、实施有效的系统并取得可见的成果，往往被任务的复杂性所压倒，导致瘫痪和无行动。 本课程将核心技能进行拆解，教会你必要的技术技能，包括它们为何重要、推动什么，配合案例研究和完整的工作手册，帮助你自主构建。利用Notion这一优秀的免费工具，课程提供一个工作手册，随着课程进展，你将学到的关键技能逐步丰富，创建你的所有营销功能和工具。课程涵盖了从概念构思到A/B测试和ROI测量的整个营销功能，所有内容将集成在你可以永久使用的工具中，帮助你全面学习和执行市场营销所需的知识。 课程分为两个模块，深入探讨有效营销的核心支柱：第一模块“确定目标受众”将为你的品牌奠定基础，侧重于那些常被忽视但却至关重要的营销要素。你将学习如何理解和分析目标市场，构建受众和细分，创建用户角色，绘制客户旅程，确保明确你需要的目标，以实现业务增长。 第二模块“如何与目标受众沟通”则深入品牌核心，教你如何有效放大品牌影响力。你将学习如何揭示品牌本质，并有效地传达给受众，从构建品牌身份到撰写引人入胜的品牌故事、创意和头脑风暴，确保信息切入主题。最后，我将指导你如何实际执行所学内容，构建日常营销和活动营销，并使用课程工作手册运行整个营销活动。 这不仅是一门普通的营销课程，而是理论与实践的动态结合，经过我15年的真实品牌建立和初创经验磨练而成。我多年来将品牌从核心理念推向超过100万美元的收入，这门课程将向你展示我是如何做到的。
If you are wanting to start your own business, are a small team or just trying to get better at Marketing without investing huge amounts in talent, tools or third parties then this is the course for you.For those just starting out or lacking the time and resources to fully invest in a Marketing department, modern marketing can seem incredibly daunting. The desire to develop essential skillsets, implement effective systems, and achieve tangible results is often overshadowed by the overwhelming nature of the task, leading to paralysis and inaction.This course breaks down the core skillsets that you need to succeed in Marketing and teaches you the technical skills, including why they're important, what they drive, a case study and a workbook with full guide to build it yourself.Based on Notion - an excellent free tool - this course gives you a workbook that as you work through the course, learning the only fundamental key skills you need, your workbook grows with you to create all of your marketing functions and tools.With this course I will take you through everything you need to build your entire marketing function, from concept all the way through to a/b testing and measuring your R.O.I.. All built into a tool for you to keep forever, this course is a complete learning of everything you need to learn and execute in order to market your product or your brand. So if you are looking for your first marketing moves, or you want to make sure you're building the best foundations for Marketing success, then sign up.Born out of frustration of how complicated people are making Marketing, this comprehensive course will deep dive into the core pillars of effective marketing, breaking it down into two fundamental modules: "Know Who to Talk To" and "Know How to Talk to Them."Module One lays the groundwork for your brand, the unsexy parts of Marketing that are often forgotten but the absolute pillars of success. This module will give you the essential skills to understand and dissect your target markets, build out your audience and segmentation, create your personas, map out your customer journeys and much more to make sure that you know exactly who you need to go after in order to grow your business.Module two takes you into the core aspects of your brand and how you amplify it to others. In this module you'll learn how to uncover your brands essence and translate it effectively to resonate with your audience. From building out your identity to crafting compelling brand stories, ideation, and brainstorming, I will show you how to ensure your messaging cuts through the noise. Then I will show you how to take everything you have learn and ACTUALLY implement it. How to build out your BAU and Campaign Marketing PLUS how to use the Course Workbook to run your entire marketing activities (because you will be an expert by this point).This isn't just a run of the mill Marketing course - it's a dynamic blend of theory and practical application, honed through my 15 years of real-world, building brands and start up experience. I've spent years taking brands from a core idea to over $1m revenue, and this course will show you how I did it.
