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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-fundamentals-of-luxury-hospitality/
课程评论：没有评论
**课程名称：奢华酒店业基础** **课程概述：** 本课程深入探讨了酒店业，尤其是奢华酒店业的历史、独特性以及商业策略。您将了解从行业组织、关键参与者到分销网络和推广策略等方方面面。本课程适合希望投身于这个庞大且令人兴奋的行业的人士，它将为您提供理解奢华酒店业所需的一切信息，包括其定义、从业人员、运作模式以及与其他酒店类型的区别。完成课程并通过考试后，您将获得来自巴黎奢华营销学院（LMA）的认证。 **课程目标：** * 了解酒店业的历史、奢华酒店的独特性以及法式生活艺术（savoir-vivre）。 * 深入了解全球及被誉为“世界上最受欢迎的国家”的法国酒店业的商业领域。 * 为投身于奢华及高端酒店集团工作或创建自己的品牌做好准备。
Hotels are one of the oldest services of the world. And Luxury hotels rely on a very noble savoir-faire. This course deals with the history and specificities of hospitality. You are able to understand the business strategies used, from the industry organization to the key actors, from the distribution network to the promotion tactics. This course is ideal when you aim to work in this field. The hotel industry is one of the biggest industries in the world and luxury hotels are one of the most exciting parts of it. The demand for luxury accommodation is growing and so are the opportunities for people who want to work in this industry. This course will give you all the information you need to understand what luxury hospitality is about, who works in it, how it works and why it is different from other types of hotels. Whether you're just starting out in the hospitality industry, or you've been working in hotels for years and want to move into a more upscale setting, this course is designed to introduce you to the luxury hospitality industry. Following the entire course will grant you LMA Certification. LMA is the Luxury Marketing Academy based in Paris. The course objectives are the followings: -Discover the history of hospitality, the specificity of Luxury hotels and the French savoir-vivre -Get insights about the Hospitality business field worldwide and in France - the most visited country in the world -Work for Luxury and premium hotels groups or launch your own service Brand
