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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-fundamentals-of-business-intelligence/
课程评论：没有评论
Coursera 课程**《商业智能基础》**旨在帮助学习者理解普遍被谈论却又理解不深的商业智能（BI）。 **课程概要：** 本课程指出，尽管“商业智能”一词被频繁提及，但许多人对其含义仅有模糊概念，且缺乏实际应用经验。然而，BI已成为现代企业的重要工具。随着计算能力的提升，企业能够以前所未有的方式分析数据，从而更有效地制定定价、营销、新产品开发及资源配置等决策。例如，Kroger利用BI为特定客户精准推送广告，General Electric通过BI优化工业维护计划，Citi则借助BI主动预测客户愿意支付的最高利率。BI在这些以及更多领域都展现出巨大价值。 **课程目标：** 本课程将教授商业智能的基本概念、其重要性以及如何将其应用于业务。此外，它还将为后续更深入的BI项目实操课程打下基础。
Business intelligence; the term is bandied about so frequently today that it might seem like everyone except you already understands it. The truth is that like its partner "Big Data", business intelligence is actually not well understood at all. Most people who talk about business intelligence have at best a general notion of what it means and almost no experience with actually using BI in a meaningful way. However, BI is an important new tool for modern business. Advances in computing power can now give businesses ways to analyze data that they never could before. With these advances, firms can make decisions about pricing, marketing, new products, and resource allocation more effectively than they have ever been able to in the past. Major corporations like Kroger are starting to use BI to help determine what products they should advertise to specific customers. General Electric is using BI to more efficiently run its industrial maintenance schedules. Citi is using BI to help proactively figure out the maximum interest rates various customers are willing to pay. BI is useful in all of these settings and a lot more.In this short course, you will learn the basics of what is business intelligence is, why it's useful, and how it can help with your business. This course will also prepare you for future hands on courses that will go through the steps of a business intelligence project in greater depth.
