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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-full-google-ads-course-from-beginner-to-expert-ppc-sem/
课程评论：没有评论
**Coursera 课程总结：从新手到专家 - Google Ads 全方位课程** 本课程专为对 Google Ads 广告投放感兴趣，无论是否有广告经验的学习者设计。课程讲师将毫无保留地分享其七年 Google Ads 实操经验，帮助学员掌握广告投放的核心思维、市场与竞争对手研究、预算与风险管理等关键技能。 **课程内容概览：** * **Google Ads 基础入门：** 账号创建、广告计划制定、广告管理后台操作、关联账号等。 * **搜索广告（Search Ads）：** 从入门介绍、关键词选择、到搜索广告系列设置、优化及后续跟踪，全面掌握搜索广告投放。 * **购物广告（Shopping Ads）：** 深入了解 Google Merchant Center 设置、产品 Feed 优化与集成、购物广告系列设置、优化及后续跟踪，提升订单量和广告投资回报率（ROAS）。 * **展示广告（Display Campaign）：** 学习展示广告的创建、优化及后续跟踪。 * **效果最大化广告系列（Performance Max Campaign）：** 掌握效果最大化广告系列（PMax）的创建与优化。 * **视频广告（Video Campaign）：** 学习视频广告的创建与优化。 * **发现广告（Discovery Campaign）：** 掌握发现广告的创建与优化。 * **Google Ads 高级技巧（Pro Tips）：** 课程穿插大量实用的技巧与窍门，助您全面提升广告投放能力。 **核心收获：** * **全能型广告系列管理：** 能够独立创建和管理 Google Ads 中的所有广告系列类型，包括但不限于搜索广告、购物广告、展示广告、PMax、视频广告和发现广告，以实现不同的业务目标（如获取潜在客户、提升流量、促进销售、增加应用安装量、带动店铺客流等）。 * **精准定位与优化：** 学会进行有效的受众定位，包括受众的创建、包含、排除及出价调整，以最大化广告效果。 * **效果追踪与分析：** 掌握转化跟踪和 Google Analytics 的运用，深入分析广告系列效果，为未来的优化提供数据支持。 * **实战思维与风险控制：** 培养广告投放的战略思维，学会有效管理预算和降低风险，成为一名灵活应对各种情况的独立广告投放专家（自由职业者）或团队成员。 本课程旨在帮助学员显著提升 Google Ads 广告投放的效率和成效，成为合格的 Google Ads 专家。
Are you interested in Google Ads? Do you have some/no advertising knowledge running ads on Google ?If the answer is yes, then dont worry, I will share with you my 7 years of experience using Google Ads, I will show you how to think like an advertiser, how to do market research, competitors research, how to manage your budgets and risks, plus the following technical work :0- How to create a google ads account1- Google ads plan2- Google Ads dashboard3- Google Ads Linked Accounts4- Google Search Ads a. Introduction b. Keywords c. Google Search Campaign Setup d. Google Search Campaign Optimization and Follow-up5- Google Ads Shopping Campaign a. Google Merchant Center Setup b. Products Feed Optimization and Integration c. Google Shopping Campaign Setup d. Google Shopping Campaign Optimization and follow-up6- Google Ads Display Campaign a. Campaign Creation b. Campaign Optimization and follow up7- Google Performance Max Campaign a. Campaign Creation b. Campaign Optimization and follow up8- Google Video Campaign a. Campaign Creation b. Campaign Optimization and follow up9- Google Discovery Campaign a. Campaign Creation b. Campaign Optimization and follow up10- Google Ads Pro TipsAs you can see above, you will learn how to create and manage any campaign type, for example, Search for leads or traffic or sales, or Shopping ads for more orders and better ROAS, App installs, store traffic and more, you will be flexible with any situation and any client in case you were a freelancer.You will also learn about conversion tracking and analytics and how to analyze and optimize your Google Ads campaigns for better performance in the future.Moreover, You will be an expert in creating and managing audiences for all of your campaigns, how to create/include/exclude and adjust bids for them.There is a lot of tricks and tips for you throughout the entire course, so make sure to watch every section carefully and it's guaranteed that you will be x10 better at running ads on Google.
