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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-freelancers-guide-to-finding-a-profitable-niche/
课程评论：没有评论
**课程名称：** 新晋自由职业者：发掘你的高收入利基市场 **课程概述：** 这门课程旨在帮助自由职业者构建一个盈利性利基市场，而非仅仅“寻找”一个。课程强调，作为自由职业者，你的目标是为他人提供满意的、他们愿意付费的解决方案。通过本课程，你将学会： 1. 识别你擅长且喜欢的利基技能。 2. 清晰描绘你的理想目标客户。 3. 找到向目标受众推广你的利基技能并开始赚钱的方法。 课程内容包含深入的头脑风暴活动、可编辑的电子表格工具，用于规划你的利基市场和目标客户，以及一个易于复制的营销方案制定公式。此外，还将提供免费的营销资源链接。 **面向人群：** 本课程适合所有自由职业者或有志成为自由职业者的人士，无论你是自由撰稿人、文案编辑、虚拟助手、平面设计师、开发者还是其他领域的自由职业者，都可以应用本课程的通用方法来发掘行业内的利基市场。 **课程价值：** 找到一个有利可图的利基市场是一个过程。本课程致力于缩短这个过程，帮助你找到将你的热情与技能、以及客户愿意支付的服务相结合的利基市场。学完课程后，你将拥有一个明确盈利的利基市场，掌握研究有需求、有利润的利基市场的工具，并学会如何有效地向你的目标市场销售。 **选择利基市场的优势：** * **更轻松的市场推广：** 避免向所有人推广，精准定位，吸引真正需要你服务的人，从而更容易获得客户。 * **更好的机遇：** 专注特定领域能打开更多机会，因为客户更倾向于聘请专注于解决他们特定挑战的专家。 * **更高的收入：** 专家因为其深度和定制化服务而获得更高的报酬。 **讲师介绍：** 讲师 Erin 自2012年开始自由职业生涯。她曾经历作为“通才”的普遍化工作，感觉身心俱疲，收入不高。她意识到，要提高收入，就必须专注于某个有需求的服务领域。她将在课程中分享她发现并发展自己利基服务的具体步骤。
"Customers buy when they find that you are in their bull's eye. When you have a niche - either by who you serve or by what you do - then you stand out as a specialist." ~Paul Simister, Differentiate Your Business.As a freelancer, the phrase "find your niche" is probably something you've heard many times before. We're not here to find anything. Together, we're going to build a profitable niche and learn exactly what that process actually looks like.Your goal as a freelancer is simple: to provide a solution for another human's wants, needs, desires, frustrations, and aspirations. A solution that the other human is happy, grateful, and willing to pay for.This course will help you do 3 things:Identify a niche skill that you're good at and that you like doing,Paint a clear picture of who your ideal target client is, andIdentify ways to market your niche skill to your target audience and start making money.This course requires a lot of hands-on work from you. You will brainstorm. You will fill out spreadsheets. You will research. But in the end, you'll come away with at least 1 profitable niche that will help you make more money, faster.The course includes:2 different in-depth brainstorm activities, meaning we're going to tackle finding a profitable niche from many different angles. Editable spreadsheets to help you plan your niche and target your ideal clients.An easy-to-replicate formula to craft your pitchLinks to free marketing resources, including but not limited to hand-picked blogs, TwitterChats, and YouTube videos.Who this course is for:You! If you're a freelancer or are thinking of starting as one, this course will help you find a niche that's relevant to your industry. Because the activities are not directed towards any specific industry, it can be applied to a wide variety of freelancers. Whether you're a freelance writer, copyeditor, virtual assistant, graphic designer, developer, or anything in between, this course will help you.Finding a niche that makes money is a process. This course aims to help you make that process shorter, and find a niche that marries your passions and skills with services that clients are willing to pay for. By the end of this course, you'll have a profitable niche in mind, you'll have the tools to help you research profitable and in-demand niches, and you'll know how to sell to your target market. If you're ready to start the work, let's start the course!Not convinced yet? The benefits of niching-down include:Easier marketing: Selling your services can feel nearly impossible when you market to everybody on the planet. In fact, when you are not clear about the specific kind of person you serve, you might have a harder time landing clients. Niching allows you to attract people who absolutely need your service while repelling people who are not a good fit for your business.Better opportunities: This sounds backward to a lot of new freelancers, but choosing a niche opens more doors. That's because you end up spending your time prospecting for clients who have a higher chance of wanting to work with you. (A client is more likely to hire you if they know you're focused on their specific challenges.)More income: People pay more for specialists. I hear this over and over across the freelance world. It's one of those things, though, that's just generally true in life (you'll notice you do it as a consumer yourself)…people are willing to pay more for more focused and customized products and services.About the instructor: I'm Erin, I started freelancing in 2012. I spent my first few years as a "generalist," working for any client who was willing to pay my rates. While it helped me build my freelance business, I soon began to feel "burned out." I was overworked and underpaid. Then I realized, if I wanted to charge more, I had to specialize in something in-demand. I'll share the step-by-step process that I used to identify my current niche services. I'm excited to meet you and see you in the course!
