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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-freelance-masterclass-for-creatives/
课程评论：没有评论
课程名称：《自由职业大师班：创意人士专用》 课程概述： 这门课程旨在帮助希望成为成功自由职业者的创意人才，内容覆盖了自由职业的各个方面。包括图形设计师、插图师、摄影师、网站设计师和UX/UI设计师等。课程提供实用指南，包括44页的定价PDF和34页的客户寻找PDF，帮助学生系统地了解自由职业的运作。 课程内容包括： 1. **设定目标与个人品牌**：制定个人目标，撰写故事、个人简介、使命陈述，寻找目标市场。 2. **品牌创建与市场营销**：辅导学生设计logo，制作名片和信头，打造在线及PDF简历。 3. **寻找客户**：探索在线和离线寻找客户的多种方式，提升个人简介的吸引力，创建Upwork档案。 4. **定价策略**：学习如何为工作定价，理解时薪与固定费用的利弊，实践报价的创建。 5. **合同与客户管理**：制定合同保护自身权益，解决常见客户问题，了解版权相关的最佳实践。 6. **现金流管理**：探讨何时该从兼职转为全职自由职业，现金流管理的基本知识。 这门课程提供过百页的可下载资源，帮助学生通过视频和资料更好地参与学习。所有学员均可加入专属的Facebook小组，互相支持与交流。 准备好开展自己的自由职业之旅吗？期待在第一课中见到你！
June 2021 - NEW! 44 page Practical Guide to Freelance Pricing PDF Added! May 2021 - NEW! 34 page PDF guide to finding clients Added! Are you ready to go freelance? Or are you wanting to learn everything about how to become a successful freelancer? Interested in going from part-time to full-time or wanting to explore this is a viable career option?This course has a special focus on creative freelancers or anyone who uses their creative skillsets in their craft. This includes:Graphic DesignersIllustratorsPhotographersWebsite DesignersUX/UI Designers Anyone who has creative skills that wants to go freelanceAlthough everyone can get a ton out of this class, even if you do not use creative talents in your line of work.This extensive course reviews all aspects of the freelancing process including:Setting Our GoalsWriting our Story, Bios, Profiles, Mission StatementsFinding Our Target MarketGoing through the Personal Freelance Branding ProcessBrainstorming Logo Ideas and Talking About ColorCreating Our Business Cards and LetterheadsBuilding our Portfolios both Online and PDF portfoliosFinding Clients OnlineFinding Clients OfflineBuilding an Upwork Profile TogetherWalking through Hourly and Fixed Rate PricingFinding our Perfect Hourly RateWorking through Practice QuotesCreating a Contract and talking about Contract BasicsFinding out when to go Full-timeWorking with Money and our Cash FlowReviewing many different Client Situations, we can be in and how to handle themWe will craft our freelancing story together to write effective bios, marketing copy and write a compelling mission statement. We will learn what goes into powerful personal freelance branding. We will work through the brainstorming of a logo design, the creation of a letterhead and business card and learn how to create and use branded assets to make yourself look incredibly professional and consistent. We will learn the power of stellar portfolios and how to best present your work in several different formats including a pdf portfolio and a website-based portfolio. We even review how to post your work to third party websites like behance.Finding clients is the hardest part of freelancing. We will spend plenty of time reviewing the many different ways to secure clients online, offline and on social media. We will learn to write fantastic bios and profile descriptions to present ourselves in the best way possible to potential clients. We even spend time creating an UpWork profile and lean how to use freelancer websites to find work.Pricing your work is essential to maximizing your earnings as a freelancer. We will learn several different ways to price your work. We will go over the benefits and downsides to both hourly and fixed rate pricing. We find ways to help us create accurate and profitable quotes and even work through several practice quotes to get comfortable pricing our work. After finding clients, sometimes working with clients can be just as challenging. We will learn how to create contracts that properly protect us and talk about upfront deposits, project scope and more. We even work through a contract together and I provide a basic contract as a downloadable resource.We will work through several negative client's situations and talk about best ways to navigate those common client issues. Finally, we work through copyright issues as we review best practices for using fonts, photos and graphic resources for client work and projects.Managing your income and cashflow is vital to your success. We will discuss when might be the right time for you to move from part-time to full-time freelance and maybe even quit your job! We also review cash flow basics and how to properly manage your income from month to month.This course is dynamic and there will be additional content added to the course. And speaking of downloadable resources, this course has more than all my prior classes combined with over 100 pages of written content downloadable in nice bite sized resources that go along with each section so you can work through the class with videos and with resources to adding another level of engagement to the class. Are you ready to start adding value to the world you never thought was possible? Are you ready to be your own boss or make your current freelancing side gig a bigger deal? I am more than excited and proud to present this freelance masterclass to you today. The best thing we can as freelancers is stay in community with each other, that is why all students of this course will have access to an exclusive student Facebook group where we can support each other, ask questions and thrive together! So, are you ready to open up your world to freelancing? See you in the first lesson!
