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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-four-fundamentals-of-selling-tickets-and-merchandise/
课程评论：没有评论
课程名称：销售门票和商品的四大基本原则 课程概述： 在《销售更多门票和商品的四大基本原则》课程中，我们深入探讨Data Talks的四大基本原则在为各种体育组织（包括俱乐部、联盟和联合会）建立和维持收入来源中的关键作用。该课程针对许多俱乐部今天面临的财务挑战，揭示其根源在于未能有效利用支持者数据。通过分析过往的案例，我们找出阻碍俱乐部财务繁荣的陷阱，并探讨为何一些俱乐部仍在面临挑战。此外，我们还分析了那些成功运用这四大基本原则的体育组织的真实案例，了解他们迄今为止取得的成果。 课程亮点： - 介绍“无所作为的成本” - 基本原则一：持续扩大支持者基础 - 这一点的重要性及组织在扩大支持者基础时面临的挑战 - 介绍游戏化及其成功案例的深入分析 - 基本原则二：收集支持者数据，包括联系方式，并将其与其他数据合并 - 这一点的重要性及组织在此方面的挑战 - 真实成功案例的深入分析 - 基本原则三：确定应当针对哪些支持者群体进行营销活动 - 细分的力量 - 静态与动态细分 - 支持者终身价值 - 基本原则四：向这些细分群体发送他们真正欣赏的相关优惠 - 个性化体验 - A/B 测试 - 四大基本原则的重要性 - A/B 测试 - 提高平均购买价值 - 创建可持续的收入 - 对创造可持续收入来源的误解 通过本课程，您将掌握在体育组织中创建可持续收入来源所需的知识和工具，充分利用四大基本原则。无论您是在管理一个成熟的组织，还是希望启动一个新组织，本课程将赋予您将挑战转化为机会的能力，使您能够做出明智的决策，从而确保组织的财务成功和长久发展。
In "The 4 Fundamentals of Selling More Tickets and Merchandise," we delve into the critical role Data Talks' 4 Fundamentals play in building and sustaining revenue streams for all types of sports organisations, including but not limited to clubs, leagues, and federations.This course addresses the financial challenges many clubs face today, attributing their struggles to a common root cause - the failure to leverage supporter data effectively. By analysing past scenarios, we identify the pitfalls that have hindered clubs from thriving financially in recent years and discover why some continue to face challenges. Moreover, we analyse real-life case studies of sports organisations that have used these 4 Fundamentals to see the results they have achieved thus far.Key Course Highlights: An introduction to the "Cost of doing nothing"Fundamental 1: Grow your supporter base, continuouslyThe significance of this and the challenges organisations face when trying to grow their supporter basesAn introduction to gamificationDive deeper into a real-life success caseFundamental 2: Collect supporter data with contact information and merge it with your other dataThe significance of this and the challenges organisations in doing thisDive deeper into a real-life success caseFundamental 3: Find out which supporter segments you should target with your campaignsThe power of segmentationStatic vs Dynamic segmentationSupporter Lifetime ValueFundamental 4: Send out relevant offers to those segments in a way that supporters will really appreciatePersonalisationA/B testingWhy the 4 fundamentals are keyA/B testingIncreasing average purchase valueCreating Sustainable RevenueMisconceptions about creating sustainable revenue streamsPowering the 4 FundamentalsBy the end of this course, you will be equipped with the knowledge and tools needed to navigate the dynamic landscape of creating sustainable revenue streams for your sports organisation through the 4 Fundamentals. Whether you're steering an established organisation or aspiring to launch a new one, this course empowers you to transform challenges into opportunities, making informed decisions that ensure your organisation's financial success and longevity.
