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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-foundation-of-building-a-brand-jeannie-chan/
课程评论：没有评论
## 品牌基础：三步打造品牌策略！ 这个课程旨在教授您构建品牌策略的基础知识，帮助您在竞争中脱颖而出。 **课程亮点：** * **揭示品牌的力量：** 通过实验，理解为何“高价”产品（如高档酒）能获得消费者青睐，即使在盲测中表现不一定最佳，其背后的品牌力量是关键。 * **三大核心步骤：** 1. **定义目标消费者：** 学习如何准确识别您的目标客户，为品牌价值的建立奠定基础。 2. **挖掘产品优势：** 了解如何定义与目标消费者息息相关的产品优势。 3. **构建品牌策略：** 掌握一套可行的框架，将目标消费者和产品优势转化为独特的品牌价值。 * **实操项目：** 完成一个项目，将您的目标消费者和产品优势进行可视化呈现，这是构建品牌的重要基石。 * **学习内容：** * 掌握大型品牌营销人员所使用的“秘诀”，释放产品潜力。 * 学习区分竞争对手的品牌策略。 * 理解品牌的核心价值和定位。 * **课程形式：** 视频讲座，分为三个部分，每个部分讲解一个品牌构建的核心步骤。总时长约一小时。 * **并非涵盖内容：** 本课程**不**涉及品牌设计、Logo设计或品牌标语的具体设计。 但您将清楚地知道哪些“独特之处”应该融入到您的品牌标识、Logo、网站设计等中。 * **为何选择本课程：** * 有30天退款保证。 * 学习如何吸引更多客户并提高产品定价。 * 了解可口可乐、Seven Jeans等知名品牌是如何在全球范围内建立其品牌影响力和价值的。 * 如果您希望提升品牌价值，本课程是您的不二之选。 **立即报名，开始构建您的成功品牌策略！**
Why do people buy top shelf liquor? Try this experiment at your next party: Buy a few vodkas (or champagne or wine) from a few different price tiers. Conduct a blind taste test. See if your friends can correctly rank the different vodkas according to their respective prices. Chances are they will tell you they can, but in reality they probably cannot. So, why is there such a thing as top shelf liquor - if it doesn't pass the scrutiny of a simple taste test. There lies the power of branding! Branding has implications for liquor, and a variety of products. This class is meant to teach you the fundamentals of building a brand strategy, upon which you can build a plan that will set you apart from your competitors. What will you learn from this class? You will learn how to apply the same tricks of the trade big brand marketers use to unlock the potential of your product! You will learn the framework with which you can define your target consumer in a way that you can build brand value. You will also learn how to define product benefits that will be relevant to your target consumer. Your class project will give you a visual representation of both your target consumer and product benefit. These are fundamental building blocks for building a brand. What is NOT this class? This class covers the basics of how to build a brand. The basics are grounded in branding theory and practices used by brand managers worldwide. This course is strategic in nature. This course will help you identify what makes your brand special. This course will help you understand what your brand stands for. This course will help you build a brand that will differentiate you from your competition. However, this course will not cover branding design. This course is NOT about your brand logo or your brand tagline. However, you will walk away from this course knowing what's that special sauce for your brand that you should definitely include in your brand tagline, logo design, website design, etc. How is the class structured? The class consists of several video lectures, separated in 3 sections. Each section will cover a fundamental step toward building a winning brand. The lectures will take an hour to complete. At the end of the lecture, you would have clarity on where the power your brand lies! You will be well on your way toward building an empire based on your winning brand strategy! Why take this course? First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to know the secrets on how to get more customers and charge more for your products? Don't you want to know how brand managers from Coca-Cola got people from every country to buy their products? Don't you want to know how brand managers from Seven Jeans get to charge more for a simple pair of jeans? If you'd like to learn how to elevate your brand, enroll in this course now!
