|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-first-donor-meeting/
课程评论：没有评论
**课程名称：** 重大礼品筹款 102：首次捐赠者会面 **课程概述：** 本课程旨在帮助您掌握与潜在或现有捐赠者进行首次会面的技巧。筹款既是科学也是艺术，而成功的个人筹款始于了解并建立关系，这种关系需围绕您的使命及捐赠者的慈善兴趣。 **您将学到：** * 如何构建首次捐赠者会面的流程。 * 通过提问深入了解捐赠者的慈善历程和支持您使命背后的个人故事。 * 将首次会面变得轻松且富有成效，即使面对紧张情绪也能应对。 * “促动管理”（Moves Management）这一用于跟踪重大礼品项目个人捐赠者关系的框架，其涵盖从识别最佳潜在捐赠者、提出募捐请求到最终收到礼品的全过程。 * 尤其关注“发现与资质”阶段，学习使用简单工具来判断“此人是否可能成为重大捐赠者”。 **课程亮点：** * 本课程将使您充满信心地进行捐赠者会面，即使是新手也能循序渐进地掌握技巧。 * 随着实践的深入，您会对这类会面体验感到兴奋，并能轻松运用所学流程。
Have you ever wondered how to structure an initial meeting with a donor, especially with someone who is - or may become - a donor to your organization?Fundraising is both a science and an art.but when it comes down to it, raising funds from individuals starts by getting to know them and developing a relationship - one that is centered around your mission and their philanthropic interests. In this training, you will learn how to structure your first meeting with a donor and the questions to ask to help you learn more about your donors' philanthropy and personal story about why they support your mission. Not only that, you'll learn that these meetings don't need to be intimidating (though it's OK to feel intimidated). They can be fun and make for an incredibly rewarding conversation and visit with your donors. Another incredibly useful process that you will learn in this training is called, "Moves Management," a framework for your major gifts initiatives. Moves Management is a simple process that will help you track the status of your individual donor relationships - from identifying who may be your best prospects for a major gift, to asking them to give, to receiving the gift - every step of the way. This training goes into the "discovery and qualification" stages. You will learn how to answer the question, "Could this person become a major donor?" with the use of a few simple tools. And what's even better is that the more you begin to use the process you will learn in this course, the easier it will become. The first few times you have an initial meeting with a donor may be the most intimidating as you're laying the groundwork and are learning a LOT… but after you've met with one, two, three, and more? You'll begin to get excited for these meetings and feel the structure flow with ease…/I'm so excited to jump into Major Gift Fundraising 101: The First Donor Meeting with you!
