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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-fine-art-of-brand-positioning/
课程评论：没有评论
**课程名称：品牌定位的艺术** **课程概述：** 本课程将带领您深入了解品牌定位的精髓，将品牌建设比作创作一件艺术品，这需要热情、技艺和知识。一个成功的品牌定位应兼具理性和感性两个层面，既能打动消费者的“头脑”（理性），也能触动他们的“心灵”（感性）。 **课程将重点阐述以下四个核心内容：** 1. **品牌定位的定义及其重要性：** 明确品牌定位的概念，并深入探讨其在市场竞争中的关键作用。 2. **简便的品牌定位步骤：** 提供一套简单易行的分步指南，帮助您无论身处产品或服务行业，都能有效地为任何品牌进行定位。 3. **真实案例与行业研究：** 通过不同行业的真实案例和经典研究，解析品牌是如何成功运用这些定位概念的。 4. **三套实用的工具包：** 提供三套实用的工具包，作为您进行品牌定位的逐步指导，让您能够从零开始构建任何品牌。 **课程优势：** * 提供30天退款保证，学习无风险。 * 课程中的案例研究和模型将帮助您构建有吸引力的品牌定位，并使您的营销策略更加稳健。 ** syllabus: ** None
Welcome to the course on Fine art of brand positioning. Building a brand is like building a masterpiece. It needs passion, craftsmanship and knowledge.A good brand positioning should have two components - rational and emotional. In other words, it should appeal both to the "head" and the "heart" of consumersIn this short course on ‘The Art of brand positioning' we will understand 4 key things:What is brand positioning and why it is important?An easy and step by step process that will help you position any brand, irrespective of whether you are in a product based or a services based industryUnderstand how brands have implemented these concepts through real life examples and case studies from different industriesThree tool-kits that will be your step by step guide for brand positioning and you can use them to build any brand from scratch.For your interest, there is 30 day money back guarantee so there's no risk.I genuinely believe that the case studies and models shared as a part of this course will help you build a compelling brand positioning and make your marketing strategies much more robust.
