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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-fan-finder/
课程评论：没有评论
课程名称：通过营销和广告获取更多粉丝 课程概述：不再为你热爱的事物乞求互动，而是开始建立你的粉丝基础！在本课程中，你将学习如何找到可能对你的音乐、内容和艺术感兴趣的合适人群。课程时长为4.5小时，由3个部分、27个章节、9个作业和Photoshop模板组成，内容涵盖以下主题： - 品牌建设 - 沟通策略 - 作为艺术家的定位 - 受众细分 - 竞争分析 - Adobe Photoshop和/或Canva - Final Cut Pro - 广告投放（使用Facebook Business Manager） - 如何‘收集’对你的内容表现出兴趣的人（再营销） - 寻找与现有粉丝相似的新用户（相似目标定位） 完成本课程后，你将能够以令人信服的方式进行自我推广，正如课程讲师Noah Smits自2017年以来为娱乐行业中的知名人物所做的那样。在成为专业录音艺术家并与主要唱片公司签约多年后，Noah创办了数据与行为设计公司“People Amsterdam”，他的团队通过深入理解成为粉丝的心理，促进音乐巡演、音乐发布和职业发展。因此，他被称为“粉丝寻找者”。这是一个学习基础知识的机会，这些知识帮助Noah在2017年启动了他的业务。
Stop begging for engagement for the thing you love most and start building your fanbase!In this course you will learn how to find the right people that might be interested in your music, content and art. The 4.5 hours worth of video content divided in 3 sections, 27 chapters, 9 worksheets and Photoshop templates will teach you everything you need to know about:BrandingCommunication StrategiesYour proposition as an artistAudience segmentationCompetitive AnalysisAdobe Photoshop and/or CanvaFinal Cut ProAdvertising (with Facebook Business Manager)'Collecting' people that showed interest in your content (Remarketing)Find new people that look like your already existing fans (Lookalike Targeting)After this course you will be perfectly able to promote yourself in a way that your instructor, Noah Smits, has been doing for the biggest names in the entertainment industry since 2017 after being a professional recording artist himself with a Major record deal for years.Noah is founder & CEO of Big Data & Behavioural Design firm 'People Amsterdam'. With his team, he promotes tours, music releases and careers in general for some of the biggest names by truly understanding the psychology behind becoming a fan. Hence his nickname: The Fan Finder.This is your chance to learn the fundamentals that helped Noah kickstart his business in 2017.
