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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-essentials-of-online-community-management/
课程评论：没有评论
**课程名称：** 在线社区管理精要 **课程概述：** 本课程是“实用社区管理”系列的第一门课程，旨在帮助学习者理解和掌握在线社区的基本概念和要素。课程将揭开在线社区的神秘面纱，让学习者清晰地认识到构建和发展社区所需采取的行动。 **课程内容将涵盖：** * **在线社区的定义：** 深入探讨在线社区的真正含义。 * **社区经理的角色：** 明确社区经理的职责和工作内容。 * **社区和成员的生命周期：** 了解社区和成员在不同发展阶段的特点。 * **话题社区与关系社区的区别：** 区分这两种不同类型的在线社区。 * **社区的核心构成要素：** 探讨社区的使命、目标和“对手”（antagonist）的概念。 * **成员激励机制：** 理解外在和内在激励对成员的重要性。 * **归属感：** 探讨成员在社区中建立归属感的重要性。 * **社区三大关键组成部分：** 识别构成社区的三个核心要素。 * **如何定义社区使命：** 指导学习者如何明确社区的使命。 * **“对手”的角色：** 分析“对手”的概念及其在社区管理中的意义。 * **软件工具的作用：** 探讨软件在社区中的角色和重要性。 * **选择社区软件平台的注意事项：** 提供选择合适软件的指导。 * **社区帮助中心的必要性：** 说明为何社区需要一个帮助中心。 * **撰写帮助中心文章的要点：** 分享如何撰写有效的帮助中心文章。 * **社区上线前的准备：** 列出在社区公开前需要准备的帮助中心文章。 通过本课程的学习，学员将能够清晰地理解构建和发展在线社区的基础知识，为后续更深入的学习和实践打下坚实基础。
To feel fluent in launching and growing online communities one needs to know a few basic definitions. The first course of the Practical Community Management series will help dispel the fog of mystery that shrouds what an online community really is so you can clearly see what you need to do to build your community.In this course we briefly talk about the meaning of the basic terms and look in detail at what a community as a product consists of: the mission, the tools, and the norms. We conclude the first course with an overview of how it all works together. Here is a list of questions that are addressed in the course:- What an online community means- What a community manager does- What the community life cycle is- What the member lifecycle is- What the difference between topic and relationship communities is- What a community mission, goals and antagonist are- What extrinsic and intrinsic motivators are- What the sense of belonging is- What the three key components of a community are- How to define a mission of a community- Who an antagonist of a community is and why you might need to know about it- What role software plays in a community- What to pay attention to when selecting a software platform for a community- Why a community needs a help center- What to pay attention to when writing a help center article- What help center articles one needs to prepare before opening a community to the public
