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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-data-strategy-course-building-a-data-driven-business/
课程评论：没有评论
课程名称：数据战略课程：构建以数据驱动的企业 课程概述：您是否希望了解数据如何帮助企业蓬勃发展？您想要利用企业数据的价值吗？如果是，那么这门课程正适合您！当前，人工智能、数据科学、分析和商业智能的热潮达到顶峰。几乎所有公司都意识到数据可以在某种程度上改善它们的表现。然而，大多数企业高管犯了一个关键错误：“没有战略的战术是失败前的噪音。”——孙子。 单纯为了分析数据而收集数据远非最佳选择，数据的价值在于您能从中获取的洞察力。因此，在当今以人工智能和数据为驱动的世界中，要使企业成功，首先必须反思几个关键问题： - 您公司将做出的关键决策有哪些可以通过正确数据改善？ - 数据如何帮助您的公司改善和自动化业务流程？ - 数据如何提升您的产品或服务？ - 您企业的数据在多大程度上对可能愿意支付的外部方有价值？ 首先回答这些基本问题远比集中精力分析技术和数据存储要求来得重要。在本课程中，我们将涵盖几个重要主题，适合商业拥有者、企业高管以及有志于数据从业者。我们将提供背景知识，让您理解数据为何对现代企业至关重要，并讨论许多公司从良好数据战略中获益的案例。 课程内容主要包括： - 如何利用数据改善商业决策 - 如何利用数据了解客户和市场 - 如何利用数据提供更智能的产品和服务 - 如何利用数据改进业务流程 - 如何利用数据创造有意义的收入来源 我们还将探讨公司在这些场景中如何从数据中受益，以及在启动数据项目之前需要考虑的实用意义。在后续部分中，您将学习如何定义数据使用案例，确定与企业战略目标相关的数据机会，并审视现有战略以确保其在当今商业环境中的相关性。 课程还将深入讨论数据的来源和收集，包括结构化与非结构化数据、内部与外部数据的区别等。此外，课程内容涵盖了数据治理、伦理与信任、如何将数据转变为洞察、创建合适的技术和数据基础设施等主题。 本课程是一项全面的学习体验，旨在帮助您在快速变化的商业环境中利用数据提供创新的解决方案。期待您在《数据战略课程》中与我一同开启或深化您的数据分析之旅！
Are you interested in learning how data can help a business thrive and prosper?Do you want to be able to leverage the value of your business data?If so, then this is the perfect course for you!The hype around AI, data science, analytics and business intelligence is at its peak. Almost all companies are aware that data can help them improve their performance in some way, shape, or form. However, the majority of business executives commit the same crucial mistake:"Tactics without strategy is the noise before defeat''Sun Tzu, Chinese military strategistCollecting and analysing data for the sake of working with numbers is far from optimal.Data is only as valuable as the insights you will obtain from it.So, to position your business for success in today's AI and data-driven world, you have to start by reflecting on several key questions.What are the key decisions your company will make that can be improved with the right data?How is data going to help your firm improve and automate business processes?In what way can data make your products or services better?To what extent is your business's data valuable to external parties who might be willing to pay for it?It is much better to try and answer such fundamental questions first, rather than focusing extensively on data analysis techniques and data storage infrastructure requirements before you have defined a roadmap of how data will help your business in the long run.A smart business executive focuses on data strategy first.In this course, we will cover several important topics that will prove to be invaluable if you are:- a business owner,- a business executive- an aspiring data practitioner.We will provide context and help you understand why data is one of the most important for any business today. We'll talk about hundreds of ways companies have benefited from a well-structured data strategy in real life. By the end of the course you will be able to recognize data-related opportunities in your own organization.The course starts by focusing on the main ways in which data can help a business:- use data to improve business decisions.- use data to understand your customers and markets- use data to provide more intelligent products and services- use data to improve your business processes.- use data to generate a meaningful revenue streamWe'll discuss how companies have benefited from data in each of these scenarios and the practical implications you need to bear in mind before embarking on your data projects.Then, in the next section of the course, we will do one of my favorite exercises that I do when working with and consulting for my clients. I will show you how to define your data use cases. We will brainstorm the data opportunities for your business and identify possible data use cases, ensuring a clear link to your strategic business goals. We will take this process as an opportunity to review your existing strategy to ensure it is still relevant in today's business world. We will then make sure you don't fall into the trap of identifying too many use cases - it is not about finding as many as you can, rather than the most important ones.Then the course continues by focusing on sourcing and collecting data. An important topic that involves several key considerations. We will distinguish between structured and unstructured data, internal and external data, and so on. By the end of this section, you will have an idea how a company should approach data collection, and understand the different sources of data that could be used besides internal data.This is a truly comprehensive course. We've also included sections on:- Data governance, ethics, and trust- How to turn data into insights (a brief description of the various techniques that can be used to analyze data)- How to create the appropriate technology and data infrastructure in your company- How to build the necessary data competencies in your organization- How to execute and revisit your data strategyI'm very excited that you are interested in this subject because I believe that this is one of the most fascinating aspects of today's business world. Innovation through the use of data and data analysis is something I am very passionate about. I'll be happy if you start or advance your data analysis journey with the Data Strategy course and I hope I will see you inside the course!Bernard Marr
