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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-complete-marketing-strategy/
课程评论：没有评论
课程名称：全面市场营销策略与实践练习 课程概述：由一位获得奖项的市场营销专家主讲，拥有在全球500强企业的丰富经验。本课程的独特之处在于，针对市场中现有课程的反馈，我们发现大多数课程提供过多的理论信息，却缺乏实施示例。这使得学生在实际商业环境中难以应用所学知识，因此本课程提供25个数据驱动的实践练习，包括财务商业案例开发、撰写市场营销简报、产品设计以及价格决策等，帮助学生更好地理解每个部分，并能够长期铭记。 此外，我们在多个部分采用真实案例和知名品牌实例，涵盖市场细分、生命周期管理、数字营销和产品管理等内容。 课程适合人群：无论你是学生、与市场营销完全不同背景的人，还是经验丰富的市场营销从业者，本课程都将帮助你成为商业和市场营销策略的专家。如果你经营自己的企业，本课程将指导你通过正确的市场营销手段来推动业务增长和销售。 课程内容包括： - 如何建立市场营销组合（4P营销），并结合真实案例； - 正确目标客户的市场细分，及基于数据的练习； - 理解目标客户需求的市场研究方法； - 针对目标客户需求的产品设计练习； - 新产品的市场导入策略及竞争分析练习； - 正确定价的价格优化及需求曲线练习； - 心理定价策略和顾客价值提升框架； - 建立财务商业案例的结构与详细练习； - 产品推广及数字营销的实际案例； - 成功衡量和渠道营销策略的实践练习； - 如何减少顾客流失和建立顾客生命周期； - 个性化营销和创新思维的方法及练习； - 使用Microsoft Excel的基本功能，包括重要公式、数据透视表及Vlookup功能。 通过本课程，学员将能全面掌握市场营销策略，为未来的职业发展奠定坚实的基础。
Learn from an Awarded Marketing Expert with experience in Fortune Global 500 CompaniesWhy is This Course Unique?After reviewing many available courses in market, we realized that the main issue/feedbacks were related to getting too much theoretical information without implementation examples. This makes students unprepared in real life business situations and ending up as forgetting what they learn.So, in this course we provide 25 data driven hands-on exercises that include financial business case development, writing marketing brief, designing a product, deciding right price etc. to teach each section in a way can be full understood and always remembered.Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management etc. with case studies.Is This Course Right for You?Regardless of you are a student or someone with complete different background or even an experienced marketer; this course will make you complete business and marketing strategy expert.You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through right marketing efforts.What Will You Learn?How to Build a Marketing Mix?4P of Marketing with Real Life ExamplesHow to Target Right Customers?Market Segmentation with Real Life Examples and Exercises with DataHow to Understand Target Customer's Need?Marketing Research with Question ExamplesHow to Design Right Product for Your Target Customer's Need?Product Design ExerciseHow to Launch a New Product?Go-To-Market StrategyCompetitive Analysis with ExerciseValue Propositions with Case StudiesHow to Decide Right Price?Price Optimization with Demand Curves with ExercisesUnderstanding Price Elasticity with ExercisesWhat are Psychological Pricing Strategies?Prospect Theory with Campaign ExercisePricing Mind GamesHow to Build a Financial Business Case?Full Structure and Detailed ExerciseHow to Promote Your Product?Marketing CommunicationsDigital Marketing with Example Campaigns12 Important Marketing TermsHow to Write Perfect Marketing Brief?Full Structure and Award-Winning Brief ExerciseHow to Measure Success of Your Campaign?Incremental Impact Calculations with ExercisesWhere to Sell Your Product?Channel Marketing Strategy with ExerciseHow to Increase Customer Value?Framework of CVMCalculation of Customer Lifetime Value with ExerciseHow to Minimize Churn/Disconnection?Big Data Model Structure with ExerciseCorrelation Matrix ExerciseHow to Build Perfect Life Cycle for Customers?Structure & Real-Life Brand ExerciseHow to Build a Successful Campaign?Personalized Marketing with Campaign ExamplesExtra: How to Innovate?Fishbone Technic with ExerciseHyper personalization in Marketing with Real Life ExamplesExtra: How to use Microsoft Excel?Essential formulas & If functionPivotTablesVlookup
