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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-complete-introduction-to-segment/
课程评论：没有评论
课程名称：《完整的Segment入门指南》 课程概述：Segment是当前领先的客户数据平台，涵盖从数据收集到数据处理和整合，再到数据分析的整个流程。随着Segment的估值和受欢迎程度不断攀升，掌握这一工具将使您走在时代前沿。无论是市场营销还是DevOps，Segment的应用无处不在。本课程旨在探索客户数据平台在市场营销到工程中的各种可能性，让您深入理解Segment的架构。同时，您还将学习如何将Segment用作ETL工具，并在行业中复制一些真实的案例。此外，您将使用Segment API将信息从应用程序发送到Segment，并设置基于云的源、目标和数据仓库。课程中将使用谷歌BigQuery作为我们的数据仓库，所有内容都有详细文档和清晰的结构，方便您查找所需内容。课程中还将有作业和测验，以确保您跟上进度并测试自己的知识。课程将结合理论与实践案例进行讲解。 课程内容简介： - 引言：了解客户数据平台（CDP）如Segment在大局中的位置，学习类似工具与Segment及其前身的区别。 - Segment基础：掌握成为熟练Segment用户所需的所有要素，包括架构和API。了解Segment在ETL过程中的关键角色，使用NodeJs应用示例探究Segment API生成的JSON消息，并连接基于云的源（如SendGrid）、目标（如Amplitude）和数据仓库（如BigQuery）。 - 高级用例：了解Segment在计算客户生命周期价值（CLV）中的应用，探讨CLV的含义及Segment如何帮助我们筛选客户数据以计算CLV。此外，学习A-B测试，了解Segment在其中的作用。 本课程所有内容均来自免费试用版，无需额外购买任何工具，欢迎学习者积极参与和体验。
Segment is the leading Customer Data Platform currently available, from Data Collection to data processing and consolidation to data analysis, Segment helps in the entire process. Segment's valuation and popularity is sky-rocketing, be ahead of the curve and a handle on it!From marketing to DevOps, Segment is present everywhere. This course seeks to explore the realm of possibilities a Customer Data Platform provides from Marketing to Engineering. Understand the architecture of Segment while you are it. Use Segment as an ETL, replicating some real life use cases in Industry. Make use of the Segment API to send over information from your application into Segment. Also set up cloud based Sources, Destinations and WareHouses. We will use and learn Google BigQuery as our DataWareHouse.Everything is well documented and separated, so you can find what you need. Assignments and Quizzes will make sure you stay on track and test your knowledge. The course will have a combination of theory and practical examples.The IntroductionEverything in this course will be straight from the free trial version, so you you don't need to buy anything. Understand where CDP platforms like Segment fit in the larger scheme of things. Learn what are some similar tools and what are the differences between Segment and some of its predecessors.Segment BasicsLearn all the ingredients to be a skillful Segment user, from its architecture to its API, make use of it all. Learn about one of the key roles of segment, in ETLs. We will see Segment API being used from a NodeJs application, and investigate the JSON messages it makes use of.Connect cloud based Sources (SendGrid), Destinations (Amplitude), and WareHouses (BigQuery).Advanced Use CasesSee how Segment helps in calculating Customer LifeTime Value. Does Segment calculate it itself? No. What is CLV? We will explain.Segment helps us filter customer data to calculate CLV and we show how.Finally checkout A-B testing and how Segment can help.
