The Complete Guide to Sponsorship Marketing

所在平台: Udemy

课程主页: https://www.udemy.com/course/the-complete-guide-to-sponsorship-marketing/

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课程简介

课程名称:全面赞助营销指南 课程概述:您是否刚开始接触赞助营销?或者希望改善现有的赞助活动?又或者您想成为一名全面的营销专家,希望将绩效营销知识与品牌和赞助结合起来?那么这门课程就是为您准备的!许多专注于数字营销技能的营销人员常常忽视了一些仍在大量存在的核心营销技巧,其中之一就是赞助营销。大品牌如百事可乐、阿联酋航空、M&S和三星等都精通这项技巧。因此,新兴营销人员必须掌握这一主题,并确保将其融入更广泛的营销组合中,以实现多重营销目标。 更重要的是,赞助营销已经演变。它不再仅仅是广告牌上的Logo。赞助活动已经转向线上,并且变得可追踪。很多营销人员忽视了这一点,本课程旨在教您不仅要了解传统的线下赞助方法,还要掌握不断发展的在线选择。 在本课程中,我将教您所有有关赞助营销的知识: - 理解多种赞助类型及其分支,从企业赞助到网红赞助 - 学习赞助如何被创建、安排、测量和分析 - 如何规划、策略化和实施具体的赞助战术 - 在线下和线上如何利用赞助 - 成为赞助活动的专家,从头到尾运行赞助活动 - 先进的追踪和归因技术 - 大量最新的示例 要真正成为一名全面的营销人员,就需要了解赞助营销的技巧。 关于讲师:Partnercademy(请在LinkedIn上关注我们)是针对合作伙伴关系和联盟专业人员学习和提升技能的最大的免费资源中心。我们将通过免费的资源、专家课程和一对一的问答环节将您培养成合作伙伴关系专家。Partnercademy的课程已吸引超过10,000名学生,获得500多个好评,部分课程甚至在所有Udemy课程中排名前5%。我们的目标是将您都培养成专家!

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课程详情

Are you just starting out with Sponsorships? Or perhaps looking to improve your existing Sponsorship campaigns? Perhaps you are looking to become an all-round marketing expert and wish to tie your performance marketing knowledge with branding and sponsorships? Then this is the course for you!Many marketers who are focusing on digital marketing skills are forgetting some of the core marketing techniques that still exist in abundance, and one of those is Sponsorships. Sponsorships are mastered by some of the biggest brands out there; Pepsi, Emirates, M & S & Samsung. It's vital that budding marketers grasp this topic and ensure they tie it into their wider marketing mix to achieve their multi-attributed marketing objectives.What's more, Sponsorships have evolved. No longer is it simply a logo on a billboard. Sponsorships have now moved online and they've become trackable. Marketers are forgetting this fact, and this course aims to teach you not only traditional offline sponsorship methods, but the advancing online options too.In this course I aim to teach you everything there is to know about Sponsorships: Understand the many types and branches of sponsorship, from corporate to influencersLearn how Sponsorships are created, scheduled, measured and analysedLearn how to plan, strategise and deploy specific sponsorship tacticsHow to utilise sponsorships not only offline but also onlineBecome an expert in sponsorship campaigns, running them from start to finishAdvanced tracking and attribution techniquesAnd plenty of up to date examples.To truly become an all-round marketer one needs to understand the techniques of Sponsorship MarketingAbout the instructor:Partnercademy (follow us on LinkedIn) is the largest FREE resource hub for Partnerships & Affiliate professionals to learn and upskill. We'll turn you into a Partnerships expert with our FREE resources, expert courses, and bespoke 1-to-1 Q & A sessions.Partnercademy's courses now have over 10,000+ students with 500+ positive reviews. Some are even rated in the top 5% of all Udemy courses!Our aim is to turn you all into experts!

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