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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-complete-guide-to-personas/
课程评论：没有评论
课程名称：用户体验工具：人物角色完全指南 课程概述：现今，企业需要深入理解客户，以创造出能够定义品牌的体验，从而使其在竞争中脱颖而出。本课程的价格为19.99美元，限时优惠。无论您处于哪个行业，消费者的期望都在以行业领袖的体验为标准 - 人们期待亚马逊的便利、沃尔玛的价格以及苹果的体验。本课程将教授您如何更好地理解客户，主要通过一个工具——人物角色（personas）。课程内容全面，不仅解释了使用人物角色的必要性，还提供了详细的工具箱，教您如何构建和在业务中运用人物角色。 课程结构如下： 1. **引言** - 了解客户体验（CX）为何成为关键商业命令，以及人物角色在CX倡议中的定位。 2. **什么是人物角色** - 学习人物角色的历史，以及当前设计人物角色的最佳实务。 3. **创建人物角色** - 掌握执行用户研究的有效工具，以创建人物角色。介绍了人物角色工具箱，并详细解释了六种不同的方法论。 4. **使用人物角色** - 学习如何在企业中运用人物角色以增强以客户为中心的理念。了解成功因素和常见错误，避免企业在使用人物角色时容易犯的错误，并发现创建卓越人物角色所需的关键成功因素。 5. **人物角色的未来** - 学习一些公司如何将人物角色提升至新的高度，以便为企业和客户创造更多价值。 课程中包含模板，帮助您快速开始使用这些工具。同时，还设计了作业以帮助您根据特定需求融入人物角色。此外，所有课程笔记也将提供。 技能聚焦系列是帮助设计师掌握某项特定技能的课程集合，旨在帮助中级设计师提升重要技能，初学者也可以利用该系列建立全面的基础，或选择参与某一主题的旗舰课程。
Limited Time: 19.99 USD for the courseToday, more than ever, businesses need to understand their customers if they want to create brand-defining experiences that differentiate them from the competition. Regardless of your industry or niche, consumer expectations are being shaped by their experience with industry leaders - people expect the convenience of Amazon, the pricing of Walmart, and the experience of Apple.This course will show you how to understand your customers better - through a tool known as personas. It's comprehensive, showing you not only why you need to use personas, but giving you a detailed toolbox on how to build them, and how to use them throughout your business.The course structure can be summarized as:Introduction - learn why customer experience (CX) is becoming a key business imperative, and where personas fit in your CX initiativesWhat is a persona - learn the history of personas, and today's thinking around how best to design themCreating personas - learn the most effective tools to perform user research in order to create personas. The Persona Toolbox is introduced, showing you 6 different methodologies, with detailed explanations of all of themUse personas - learn how to use personas throughout your business to enhance customer-centricity. Success factors and common mistakes - avoid the mistakes we see businesses make when using personas, and discover the key success factors needed to create truly exceptional personasThe future of personas - learn how some companies are taking personas to the next level to derive more value for the business and their customersTemplates have been included to allow you to quickly start using these tools. We've also included assignments to help you incorporate personas for your specific needs.All course notes are also available--The Skills Spotlight series is a collection of courses that help designers master a specific skill that they can use throughout their career. Too often, we find designers that have an incomplete toolkit. In our experience, we see that many good designers are only missing a few essential skills. This series was developed so that intermediate-level designers could improve their skills where it mattered, not wasting time with general courses. Beginner designers can also use the Skills Spotlight series to build a comprehensive base from beginning, or consider doing a flagship course on a particular theme.
