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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-complete-google-tag-manager-gtm-course/
课程评论：没有评论
课程名称：2024年初学者的Google Tag Manager（GTM）指南 概述：本课程将涵盖从基本的Google Tag Manager（GTM）概念、工具与标签到更高级的话题及相互关联的标签。我们将从理论基础开始，过渡到21个实际案例，让您在学习过程中能够自行构建标签。到课程结束时，您将对Google Tag Manager有深入的理解，并能够自信地提出和实施自己的标签创意。您将成为一名跟踪高手，能够执行复杂的营销实验，并在无需IT专家帮助的情况下安装第三方工具。 Google Tag Manager是一种免费的Google平台，让您能够轻松地将各类营销工具（如Google Analytics 4、Facebook Pixel和Mailchimp表单）安装到您的网站上，而无需任何特殊的技术知识。这能够加快营销实验的测试和部署速度。 课程评价： - Gabriel Denav表示：“我对标签管理一无所知，但课程内容十分易懂。每一节课都是在上一个层次之上，最终我对这个平台有了很好的理解。” - Mariusz Maćkowiak提到：“作为一名拥有15年经验的数字营销经理，这门课程对我的工作提供了很大的价值，并弥补了我的一些知识空白。” - David Eyler认为：“这门课程非常出色，不仅适合初学者，还涵盖了一些意想不到的高级主题。” 主要内容： 1. 初始的Google Tag Manager安装与浏览器设置，包括调试与故障排除的基础插件，如何在不同电商平台（如WordPress、Shopify等）上设置GTM。 2. Google Tag Manager概述与最佳实践，介绍标签、变量和触发器的使用，以及多年积累的最佳实践。 3. 设置基本的跟踪标签（如Facebook、Google Analytics 4、LinkedIn），并学习如何检查标签是否正常工作。 4. 改进与扩展跟踪数据，通过自定义事件、滚动距离、停留时间等进一步提升已有标签的功能。 5. 高级跟踪概念，学习自定义维度、排除内部团队流量以及通过数据层和自定义事件进行转化追踪。 适用对象： - 初创电商店主想学习如何设置Google Tag Manager的人士。 - 希望在设置营销工具和快速进行实验时拥有更多控制权的营销人员。 加入课程，您将获得终身访问权限和30天退款保证，同时还可获得个性化帮助。现在就开始您的学习之旅吧！
In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags. We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along.By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and be able to come up with your own tag ideas and implement them confidently.Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need for an IT expert.With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.In short Google Tag Manager (GTM) is a free platform from Google (duh:) ) that allows you to install different types of marketing tools/scripts like Google Analytics 4, Facebook Pixel, and Mailchimp forms,.to your website.You'll learn how to do all this without any special technical knowledge.WHAT PEOPLE SAY "Had zero knowledge of tag management and it was really easy to follow. Each lesson was adding a new level of complexity that was just right above the previous one and in the end, I had a really good understanding of the platform." - Gabriel Denav (5 stars) "Well, I'm a digital marketing manager with over 15 years of exp. This course was great as it add value to my work and fill up some blank space. Thank you and I'm waiting for the next courses from you." - Mariusz Maćkowiak (5 stars) "Excellent course - Ziga goes above and beyond with this GTM course. It's terrific for beginners - but he also covers some surprisingly advanced topics as well. If you already has a basic understanding of GTM, this course will take your skills to another level. Bravo!" - David Eyler (5 stars)SOME OF THE TOPICS WE WILL COVERThe initial Google Tag Manager installation and browser setup In this section, we'll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems. I'll show you how to create and set up GTM on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website. We'll go through some of the most common problems that might occur during your setup and how to solve them.Google Tag Manager overview and some good practices This section will be a bit more theoretical as we'll explore and explain different parts of Google Tag Manager. We'll take a look at what tags, variables, and triggers are used for. I will also give you some of the best practices I've picked up over the years.Set up essential tags and publish them In this section, we'll set up all the basic tracking that you would need. Like Facebook, Google Analytics 4 (GA4), and LinkedIn … Then we'll take a look at how to create a new version and publish the container on your website. We will also take a look at how to copy and paste your tags to different containers and accounts. Most importantly we'll learn how to check if your tags work correctly with the help of Google Tag Assistant.How to improve & expand your tracking data In this section, we'll build on what we learned in the previous section and learn some new concepts. We will take the tags previously created and improve them. We'll send custom events to Facebook, learn to track scroll distance, time on site, and link clicks, and send all this data to Google Analytics. We'll also play around with cookies and URL parameters.More advanced tracking concepts In the last section, we'll take a look at custom dimensions and how to exclude your internal team's traffic. We will also look at the visibility trigger and how it can replace or improve your scroll tracking. With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager.WHO IS THIS FORIf you've just started your own eCommerce store and would like to learn how to set up a Google Tag Manager, then join this course. You'll learn the most essential tracking concepts that each business nowadays needs.If you are a marketer who wants more control in setting up marketing tools and doing faster experiments without involving the IT department, then this course is for you as well.WHAT WILL YOU GETBy joining this course you'll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me.So, stop pondering and start learning now!
