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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-complete-customer-success-manager-course/
课程评论：没有评论
课程名称：完整客户成功经理课程 概述：在重复收益和数字产品的时代，企业不仅需要客户，更需要成功和忠诚的客户。本课程为您提供在SaaS、IT或服务驱动行业中作为客户成功经理（CSM）所需的一切技能和知识。无论您是刚开始职业生涯、希望从其他角色转型，还是想增强现有的CSM技能，本课程都旨在为您提供所需的知识、工具和框架，以实现卓越的客户价值和长期保留。 您将学习的内容： - 理解客户成功经理的角色和职责，以及为何CSM职能在当今商业环境中至关重要 - 建立成功所需的基本硬技能和软技能，包括技术工具和客户沟通 - 应用客户保留策略，包括入职、互动、供应商锁定和客户扩展 - 通过关键客户成功指标（如净推荐值NPS、客户流失率和客户健康评分）使用数据驱动决策 - 掌握一个七阶段的CSM框架，以在整个客户生命周期中提供一致的成果 适合对象： - 渴望成为客户成功经理的求职者，寻求全面、工作准备的基础 - 希望转型为客户成功的支持、销售或客户管理专业人士 - 建立或扩展CSM团队的企业家、初创公司创始人和管理者 - 当前的CSM希望增强其策略、数据流畅性和影响力 课程要求： - 无需之前经验 - 愿意学习和改善客户成果 - 基本的计算机和互联网技能即可 完成《完整客户成功经理课程》后，您将具备对客户成功的360度理解——从入职到保留，再到扩展，并准备自信地步入能够产生真实商业影响的CSM角色。准备好提升您在客户成功领域的职业生涯吗？立即注册，开始为您的客户和公司创造价值。
In the age of recurring revenue and digital products, businesses don't just need customers-they need successful, loyal customers. This course equips you with everything you need to thrive as a Customer Success Manager (CSM) in SaaS, IT, or service-driven industries.Whether you're starting your career, transitioning from another role, or enhancing your current CSM skill set, this course is designed to give you the knowledge, tools, and frameworks needed to deliver exceptional customer value and long-term retention.What You Will LearnUnderstand the role and responsibilities of a Customer Success Manager and why the CSM function is critical in today's business landscapeBuild the essential hard and soft skills needed to succeed, from technical tools to client-facing communicationApply customer retention strategies, including onboarding, engagement, vendor locking, and customer expansionUse data to drive decision-making through key Customer Success metrics like Net Promoter Score (NPS), churn rate, and customer health scoresMaster a seven-phase CSM framework to deliver consistent outcomes across the entire customer lifecycleWho This Course Is ForAspiring Customer Success Managers seeking a complete, job-ready foundationProfessionals in support, sales, or account management roles looking to transition into Customer SuccessEntrepreneurs, startup founders, and managers building or scaling CSM teamsCurrent CSMs aiming to strengthen their strategy, data fluency, and impactRequirementsNo prior experience requiredA willingness to learn and improve customer outcomesBasic computer and internet skills are sufficientBy the end of The Complete Customer Success Manager Course, you will be equipped with a 360-degree understanding of customer success-from onboarding to retention to expansion-and ready to step confidently into a CSM role that drives real business impact.Ready to level up your career in Customer Success?Enroll today and start building value for your customers and your company.
