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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-buying-code-stefan-devito-sales-skills-digital-marketing-strategy/
课程评论:没有评论
课程名称:完整销售MBA:10个销售技能课程合一 概述:该课程提供关于销售技能的全面知识,结合10个课程,成为您销售和说服力的完整指南。《购买密码》关注道德销售技能,帮助您掌握影响力和说服力。在过去五年内,通过现代脑科学的研究,我们更深入地理解决策过程。了解多巴胺和去甲肾上腺素在决策中的关键作用,可以帮助您有效展示您的想法和产品,从而提高客户的购买意愿。 随着互联网的发展,消费者的选择发生了改变,传统的销售技巧已失效。消费者更倾向于获取信息并在线寻找更便宜的选择,因此他们厌恶强推的销售方式。人们不喜欢被销售,但热爱购买。该课程教授如何利用心理机制激发购买欲望,将销售转变为购买。 该课程的价值主张是:通过《购买密码》的学习,您将掌握现代脑科学所揭示的心理触发点,从而成功推销您的产品、服务或理念。课程共包含10个模块,逐步引导您,帮助您将系统复制并应用到您的产品和服务当中。 学习成果包括: - 理解购买决策的心理学(第1节) - 使用故事引导生成潜在客户(第2节) - 运用肢体语言和音调支持您的信息(第3节) - 以专家身份介绍自己,提升社会地位(第4节) - 不以销售为目的的推销产品(第5节) - 针对不同个性类型调整推销策略(第6节) - 掌握说服与影响的内在技巧(第7节) - 以高社会地位结束推销,吸引客户(第8节) - 应对任何异议(第9节) - 巩固系统并在生活中实施(第10节) 课程由斯特凡(Stefan)教授,他在销售和说服领域有14年的研究和应用经验,并曾与多家能源公司和分析机构合作。通过该课程,您将获得丰富的实用知识,以应对现代销售环境的挑战。根据课程评价,许多学员在学习后业绩显著提升,获得了可观的收益和职业发展。 如果您对销售感兴趣并愿意付诸实践,这个课程将为您提供丰厚的知识和实用技巧。请根据预览视频自行决定课程是否适合您,并积极参与学习。
This course offers you everything you need to know about sales skills - 10 courses in 1 course, your complete guide to sales and persuasion.THE BUYING CODE - ethical sales skills for persuasion and influenceOver the past 5 years, modern brain research has made it possible to understand exactly how decision making works in the brain. It's a delicate balance between dopamine and neurepinephrine, 2 neurotransmitters that gets people to chase something, to want the deal and to sign the sales contract.Being able to harness these powers in the real world, you would understand exactly how to present your ideas and products so that customers are most likely to purchase them.Today, however, consumer choices have changed so that the old pressure sales techniques do not work any more - through the internet, consumers have more power than 30 years ago and they despise nothing more than hard-charging salesmen wo'rking with fake scarcity and sleazy sales lingo.Instead, they get your info, then google a cheaper alternative online - squeezing you out of your margins. People hate to be sold but love to buy. Sales is dead, long live buying.So if you were able to harness the mechanisms at play in the human mind that trigger the desire to buy, you could flip your sales call into a buying call. Instead of selling your product, they would get curious to BUY it - that changes everything. You don't chase them, they chase you. And the social status hierarchy flips over."Excellent Course as usual! Really happy to attend this course - Thank you" - WojciechValue propositionThis course, THE BUYING CODE is dedicated to the question how to do that. It taps into what Netflix series uses to keep you hooked. It is deeply rooted in brain research AND it is already used by tech giants like APPLE to create anticipation ahead of the launch of the IPHONE, but most of all: it can work for you, you don't need to be apple to make use of science in deal-making.Startups who implemented THE BUYING CODE have seen their revenues increase up to 142% within 45 days. More important than the numbers is however the transformation that takes place within you. All you have to do is sit back and watch these videos. Noobs become pros not because they changed anything about themselves but because they understood the code and work it to their advantage."From 17th January to 20th January I had sold five packages. Those are three working days. Last year, this time, I sold five packages in a two months. It's true that I am improving myself by the time, but I also think that this is an incredibly great result made after Stefan's lessons. Thank you so much for creating this course." Sonja SAbout myselfMy name is Stefan, I have been studying and applying sales and persuasion for the last 14 years with a focus on software and analytics solutions, been working with companies in the energy sector, in lobbying and analytics.As a company owner myself I was blown away when I stumbled across an article by harvard professor Gardiner Morse a few years ago. And I realized how latest brain research could be applied in business just as the potential for pick-up art had been discovered in social science a decade earlier.Last year, I left my 6-figure job at an energy firm to teach exactly how to do that.----------------Snapshot: Rather than using hard-charging influence skills and sales lingo that chases people away, tap into modern brain research to understand what people really want - they love to buy products. This course explores the psychological triggers and how to use them to make your product, idea or service a success on the market.The Buying Code consists of 10 modules that take you by the hand every step of the way, so you can copy-paste the system for your own products, services and ideasAfter taking this course, you will be able to- Understand the psychology behind any buying decision (SECTION 1)- Using storytelling for lead generation (SECTION 2)- Employ body language & tonality in support of your message (SECTION 3)- Introduce yourself like an expert, leveraging high status (SECTION 4)- Pitch your product without being salesy and needy (SECTION 5)- Adapt your pitch to cater to different personality types (SECTION 6)- Master the inner game of persuasion and influence (SECTION 7)- End the pitch in with high status, getting them to chase you (SECTION 8)- Handle any objection (SECTION 9)- Cement the system and implement it in your life (SECTION 10)"The course is very intuitive and loaded with knowledge. It is great to see that you implement examples that people can relate to." - Tony KnightThat's exactly what you get. Not more, not less. Anyways, I don't know if I´m smart or just lucky but since the pandemia my business has exploded, and that really cuts into my available time. But offering a course and supporting my students with questions, trainings etc. means there is a limit of students I can work with.In other words, I am choosy who I work with. I don't want to work with anyone who starts this course and never follows through. I don't want to have to kick out of the island later on but I will if I have to. So I need you to make a decision. "Is this the right course for me?" Go through the preview videos and decide. Its your decision but if you decide it is, I need you to follow through with this course.