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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-buyers-merchandisers-guide-to-retail/
课程评论：没有评论
课程名称：买家与商品经理的零售指南 课程概述： “买家与商品经理的零售指南”是一个引人入胜的实用课程，旨在教授零售的完整周期，从开始到结束。如果你是一名初出茅庐的买家、有志于成为商品经理的学生，或是一位希望提升运营能力的企业主，该课程都能为你提供深入的见解，揭示成功零售的复杂过程。课程由在多家全国性零售商中积累了丰富经验的讲师授课。 课程亮点： 1. 理解完整的零售周期：从最初的采购订单到与满意客户建立长期关系，深入学习零售周期的每个阶段，结合实用的教程和真实案例。 2. 掌握购买和商品管理的关键概念：学习产品选择的过程及如何优化产品陈列，以最大化销售和顾客兴趣。 3. 利用先进的零售技术：了解现代技术和数字工具如何革新购物体验，让你走在时代的前沿。 4. 促进客户忠诚度：揭示吸引客户的秘诀，不仅要吸引客户，还要通过忠诚度计划和卓越服务将其转化为回头客。 5. 发掘全渠道的强大力量：学习如何通过集成的多渠道销售策略来推动竞争优势和客户留存。 课程设计： 每节课时长在5至15分钟之间，内容富有色彩和插图，由经验丰富的讲师生动授课，运用真实案例，友好和蔼的风格使学习变得有趣且轻松。
Dive into the dynamic world of retail with "The Buyer's and Merchandiser's Guide to Retail," a practical course designed to teach the retail cycle from start to finish. Whether you're a budding buyer, an aspiring merchandiser, or a business owner eager to enhance your operation, this course offers valuable insights into the intricate processes that drive successful retailing, from an instructor who has lived these topics at multiple national retailers.Understand the Complete Retail Cycle: From initial purchase orders to developing lasting relationships with satisfied customers, grasp each stage of the cycle with in-depth tutorials and real-world applications.Learn Key Concepts in Buying and Merchandising: Learn how products are selected as part of an assortment, and optimize product placement to maximize sales and customer interest.Harness Cutting-Edge Retail Technologies: Stay ahead of the curve by understanding how modern technologies and digital tools are revolutionizing the shopper's experience.Drive Customer Loyalty: Discover the secrets to not just attracting customers, but turning them into repeat buyers through loyalty programs and excellent service.Reveal the Power of Omni-Channel: learn how an integrated, multi-channel sales strategy drives competitive advantage and customer retention.The lectures are 5-15 minutes each, contain colorful illustrations, and are taught by an instructor who uses real-life examples, years of experience, and a friendly, approachable style that makes learning fun and easy.
