|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-branding-masterclass-the-entire-brand-design-process/
课程评论：没有评论
课程名称：品牌大师班：全方位品牌设计流程 课程概述： 本课程全面涵盖品牌设计流程的各个方面。从草图到作品集展示，各个环节一应俱全。课程内容极为丰富，涉及以下主题：理解客户需求、学习提出正确问题、客户及竞争者研究、寻找目标受众、创建客户画像、确定风格方向、明确品牌市场定位、词汇联想练习、词汇映射及其他头脑风暴活动、概念草图、激发创造力、选择进一步开发的概念、完整的标志设计流程、选取适合的字体、排版与最终确定标志、创建标志系统与排版体系、构建灵活的色彩系统、理解色彩心理学及其对品牌设计的影响、利用项目和模型进一步开发色彩调色板、为品牌撰写广告文案、创建品牌声音与语言、为品牌制定摄影规则、开发完整的客户展示、创建Behance作品集案例研究、理解品牌标准和品牌指南的基础知识。 品牌发展过程在公司营销和成功中起着至关重要的作用。课程将引导学员了解成功的品牌设计是如何实现的，并教会他们如何头脑风暴这些概念，以将灵感通过实践转化为完整项目，最终呈现给客户、展示于作品集及面向公众。课程通过以寿司餐厅和外卖服务为案例的实际品牌项目逐步引导学员掌握这一过程。 本课程旨在帮助学员提供品牌打包服务，从而吸引更高薪的客户，推动他们的设计职业发展。课程提供了一系列工具，帮助克服创意障碍，使创作者能够轻松提出相关、真实和有意义的创意，让面对空白页面不再感到恐惧。学员将获得建立成型案例研究展示的能力，以开始建造强大的作品集，同时创建客户展示和品牌指南手册，帮助他人理解如何使用他们所开发的品牌设计和身份系统。课程理论与实践软件项目之间达到了良好的平衡。 本课程适合已经参加过任何我的软件课程或具有Adobe Photoshop和Adobe Illustrator基本知识的学员，课程不涉及初级软件基础技巧。此外，课程附带一份50页的品牌设计指南，以易读的PDF格式详细介绍整个课程内容，并提供多种Adobe Photoshop和Adobe Illustrator的模板，助力学员改变设计方向，提升设计能力，成为既懂业务又懂设计的品牌设计师。 准备好提升你的设计水平，改变你的职业轨迹了吗？期待在第一节课见到你！
This course covers all aspects of the brand design process. From sketching to portfolio presentations there is not one thing this class leaves out. It is massive covering topics such as:Understanding Client BriefsLearning to Ask the Right QuestionsClient and Competitor ResearchFinding a Target AudienceCreating a Customer PersonaFinding a Style DirectionFinding a Brand's Position in the MarketWord Association ExercisesWord Mapping and Other Brainstorming ActivitiesSketching ConceptsLearn How to be CreativeHow to Select Concepts for Further DevelopmentThe Entire Logo Design ProcessPicking the Right TypefaceGridding and Finalizing Our LogosCreating a Logo SystemCreating Typographic SystemCreating a Flexible Color SystemUnderstanding Color Psychology and its Effect on Brand DesignWorking with Projects and Mockups to Further Develop Color PalettesApplying Our Brand Systems to Real World ProjectsLearn How to Write Ad Copy for your BrandCreating and Writing your Brand Voice and LanguageCreating Photography Rules for BrandsDeveloping a Full Client PresentationCreating a Behance Portfolio Case StudyUnderstanding the Basics of Brand Standards and Brand GuidelinesThe brand development process plays a critical part of the marketing and success of a company. I want to show you not only what successful brand design looks like but also how to brainstorm these concepts and ideas to finally turn that spark of an idea into a fully finished project ready for the client presentation, your portfolio and the world. This class gently guides you through this process with a practical real world branding project using a case study for a sushi restaurant and delivery service. I created this course so you can start to offer branding packages to land bigger higher paying clients and propel yourself to the next level in your design career.This course gives you the tools to know how to spark creativity, ideas, concepts and put them into motion. We go over several tools to help prevent creators block and to make it easy to come up with ideas that are relevant, authentic and meaningful. Looking at blank pages never have to be scary again. You will feel confident filling those pages with finished polished content that will wow your potential clients. We will work on building a finished case study presentation for you to start building a strong portfolio. We will work on creating both a client presentation and a brand guidelines manual to help people know how to use your brand design and identity system you developed. This course has a nice balance of theory and practical software projects. This class is for those who have taken any of my software courses or have basic knowledge of Adobe Photoshop and Adobe Illustrator or Adobe alternatives design programs as we will not cover the beginner level software basics.This course comes loaded with a 50 page brand design guide that details the entire class in an easy to read accessible pdf. This course comes with style presentation Adobe photoshop template, an Adobe Illustrator brand presentation template and an Adobe Photoshop Behance portfolio template and more. Ready to start changing more, elevate your design offerings and change the direction of your career? Want to be a designer that understands both the business and design aspect of the branding process to craft strong brands. I will see you in the first lesson.
