|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-brand-partnerships-course/
课程评论：没有评论
课程名称：品牌合作课程：整合、奖励与意识 课程概述： 您是否刚刚开始接触品牌合作？管理企业的合作渠道？或者您已经拥有一定经验，希望深入了解整合合作？那么，这门课程适合您！这是唯一一门被认可的品牌合作课程，重点关注整合、奖励与意识。 - **整合**：研究两个品牌如何通过API和白标合作相互链接。 - **奖励**：包括联盟营销、折扣合作和优惠页面。 - **意识**：涵盖赞助、产品植入和影响者营销。 这些市场营销技术在全球范围内迅速增长，许多我们喜爱的品牌都在以某种形式参与品牌合作，例如Spotify与TicketMaster的合作、TripAdvisor与Deliveroo的整合，及Lastminute对HomeAway的折扣提供。企业开始意识到，与志同道合的品牌合作是吸引新客户的最佳方式之一，本课程旨在教您这些合作如何运作以及如何开展。 课程将教授： - 三种核心品牌合作类型：整合、奖励、意识 - 选择和定位合适的合作伙伴 - 四种整合合作伙伴关系及其创建方法 - API、白标、独占性、折扣合作、优惠页面和追踪 - 以及大量最新的实例 如果您想在品牌合作领域中领先一步，那么这门课程就是为您准备的！ 关于讲师： Partnercademy是合作与联盟专业人士学习和提升技能的最大免费资源中心。我们的目标是通过免费的资源、专家课程和量身定制的一对一问答环节将您培养成合作专家。Partnercademy的课程已吸引超过10,000名学生，并获得500多条积极评价，其中一些课程甚至位列Udemy课程的前5%！ 我们的目标是让每位学员都成为专家！
Are you just starting out in Brand Partnerships? Running a partnerships channel in your business? Or more experienced and looking for in-depth knowledge on Integration Partnerships? Then this course is for you!It is the only recognised course out there on Brand Partnerships, which focuses on Integrations, Rewards and Awareness:Integrations - where two brands plug into one another utilising API's and White-labelling. Rewards - covers affiliate marketing, discount partnerships and offer pages. Awareness - covers sponsorships, product placements and influencer marketing. These marketing techniques are exploding across the globe, with most of our favourite brands now partaking in Brand Partnerships in some form. Companies like Spotify teaming up with TicketMaster, TripAdvisor's integration with Deliveroo, & Lastminute offering a discount on HomeAway. Business are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers, and this course aims to teach you exactly how they work and how to go about doing it.This course aims to teach you: The 3 Core Brand Partnerships Types - Integrations, Rewards, AwarenessLocating and choosing the right partnersThe 4 types of Integration Partnerships and how to create themAPI's, White-labels, Exclusivity, Discount Partnerships, Offer Pages and TrackingAnd all with a whole host of up-to-date examples.If you want to get ahead in Brand Partnerships then this is the course for you!About the instructor:Partnercademy (follow us on LinkedIn) is the largest FREE resource hub for Partnerships & Affiliate professionals to learn and upskill. We'll turn you into a Partnerships expert with our FREE resources, expert courses, and bespoke 1-to-1 Q & A sessions.Partnercademy's courses now have over 10,000+ students with 500+ positive reviews. Some are even rated in the top 5% of all Udemy courses!Our aim is to turn you all into experts!
