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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-black-arts-of-persuasion-for-startups/
课程评论：没有评论
**课程名称：** 创业公司销售与说服技巧 **课程概述：** 本课程专为初创企业创业者和企业人士设计，旨在教授他们至关重要的影响他人的能力，包括销售他们的想法、产品与服务。课程强调“说服”是创业成功的关键，缺乏这一核心技能是许多初创企业失败的主要原因。 **课程亮点：** * **作者互动与持续更新：** 讲师 Len Smith 亲自解答学员疑问，课程内容会根据学员建议不断增加新的“炉边谈话”环节，且不收取额外费用。 * **面向实际需求：** 课程不针对希望提升销售职业生涯的“销售明星”，而是聚焦于那些真正需要学习如何让别人说“是”的创业者。 * **广泛的销售理念：** 课程不仅涵盖产品销售essential，更侧重于如何让他人接受你的想法，并深入讲解以下内容： * 理解客户购买动机，发掘潜在惊喜。 * 设定清晰目标，避免“随机应变”。 * 识别并利用不同人格特质。 * 将需求转化为欲望，提升盈利能力。 * 化解异议，将其转化为销售机会。 * 掌握对话主导权。 * 运用“完美测试”识别对方隐藏信息。 * 克服“价格焦虑”，避免降价销售。 * 识别“购买信号”。 * 撰写专业、有说服力的提案。 * 掌握克服“我需要考虑一下”等常见拒绝的回绝技巧。 * 简化购买流程，促使伙伴点头。 * **实战经验倾囊相授：** 讲师 Len Smith 拥有在IBM等知名公司多年的销售与市场营销实战经验，并成功助力多家初创企业发展，包括业务规划、市场研究、品牌推广、融资及战略发展等。他曾在多家公司担任非执行董事，参与企业并购、管理层收购、公司出售及股票上市，并成功协助客户拓展国际市场。他的经验来自“一线实操”，而非理论培训。 **目标学员：** 初创企业创业者、缺乏销售经验的企业人士、需要提升影响力和沟通技巧的任何希望让别人说“是”的个人。
Start-ups and entrepreneurs are a mixed bunch. But one thing the winners all have in common Is - the ability to influence others. The ability to sell their ideas, sell their products, sell their service. And the graveyard of business startups is littered with companies that failed to grasp that most important, essential skill - the art of persuasion. That's what this course delivers in spades. The ability to get people to say 'YES'. So - what is unique about this course? Unlike so many courses, Len Smith is always available should you have any queries. Just email him - he's here to help. It is a living, growing course - unlike any other course, as students suggest new topics, Len adds them as bonus lessons (he calls them fireside chats). No extra cost, the course just keeps on improving. It is not designed for salespeople wanting to boost their career. Salesman of the Month! It's not ‘evangelical' and it's not designed to tell you how wonderful you are - what fantastic sales talents you've got hidden away, just waiting to be revealed. No - it's for real people. Entrepreneurs. Startups. Businesspeople - starting out - who recognise they have a crying need to learn how to get other people to say YES. And that's what we mean by sales techniques in this course. Not just selling product - although, that IS important, so we do cover all the essentials about selling your product - but it's also about getting others to buy into your ideas. Things like, How To…. Understand people's motives for buying - some real surprises there! Make sure you always have a clear objective - never ‘winging it', hoping that something will come out at the end Understand different personality types - and how to turn their personality traits to your advantage Turn needs into wants - and raise the profitability of what you do, what you sell Turn objections into sales opportunities Gain control and keep the upper hand in any discussion Apply the perfect test to see if others are raising smoke screens or holding something back Overcome ‘price-itis'. Never ever having to sell down on price Understand ‘buying signals' How to write a professional, compelling proposal Discover the best-kept secrets for overcoming road blocks like - "I'll think about it" "I'll think it over" Make it easy for your prospects to buy, for your business partners to say ‘yes' There are countless courses on sales techniques. Mostly developed by trainers. This course is based on years' of personal-face-to-face experience from an expert who has worked at the coal face. Len Smith has many years' experience in sales & marketing with companies like IBM and has been associated with a number of start-up successes. Developing business and marketing plans, market research, product branding, VC funding and strategic business development. He's worked as a non-exec, involved in MBOs, company sales and a stock market flotation. He has also helped clients make the difficult leap from Europe to success in North America and the Asia Pacific Region. Clients have included IBM, Travelex, PricewaterhouseCoopers, Welcom, Marks & Spencer Financial Services and Manchester Business School. Now he shares his persuasion techniques with you.
