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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-art-science-of-competitive-intelligence/
课程评论：没有评论
课程名称：立即注册：击败竞争对手，解锁成功 课程概述： 在这个充满竞争的商业环境中，许多企业领导者都面临类似的挑战，例如业务亏损、市场份额下降，以及对竞争环境频繁变化的无知。如果你希望有效竞争并获得更多胜利，那么这个课程将为你提供所需的工具和策略。 本课程提供了一种结构化的模型和核心原则，帮助你结束与竞争对手的痛苦斗争，强化组织的竞争能力，创造持久的成功。通过实际的经验和深厚的智慧，课程将提供解决方案，帮助你超越竞争对手，取得商业成功。 学习目标： - 如何掌握竞争对手的动态，克服因竞争导致的失利和市场份额下降的困扰。 - 如何利用实际的方法来获得理想中的竞争优势。 - 如何制定自己的竞争策略，并从实际案例中获取可行的见解和指导。 - 如何建立有效的竞争情报体系，提升公司的竞争能力。 - 如何实践竞争情报，结合案例学习和实际操作。 适合人群： - 高科技公司的创始人，想要明确自己的竞争位置。 - 在高度竞争市场中运营的业务领导者，如CEO、CRO、CMO、CPO等。 - 市场和竞争情报/战略负责人。 通过学习“击败竞争对手并解锁成功”课程，你将获得增强信心、更高胜率和内心安宁的能力，从而在激烈的市场竞争中脱颖而出。
DO YOU HAVE A GRIP ON YOUR COMPETITION OR DOES YOUR COMPETITION HAVE A GRIP ON YOU?Most business leaders face similar competitive frustrations - losing business to competitors, declining market share, and being uninformed about frequent changes in the competitive landscape.You're taking this course because you want to compete effectively and win. You already may have some wins under your belt, and now you're ready to win more. However, with this big challenge comes a new set of obstacles; what worked in the past may not work anymore. What got you here may not get you there.What if I told you that by taking this course and applying its structured model, learnings, and core principles, you could put all your competition-related frustrations to rest? That you could strengthen your organization's competitive muscle to creating lasting success?Put this system to work and you will accomplish all of the above, just as some of the billion dollar companies and lean but mighty startups have been doing for years.This course is based on real-world experience, practical hard learned wisdom, and timeless truths. Most importantly, it works. Through hands-on experience, I have developed a practical but thorough method to help you outcompete and outsmart your top competitors.If you're like most entrepreneurs or business leaders, you're probably experiencing one of the three common frustrations:1. Losing business to competitors. You're frustrated about losing business to competitors and the revenue gap due to competitive losses is growing. Your market share is declining. 2. Lack of awareness. You've no clue about which direction your top competitors are marching towards. It is becoming increasingly difficult to make sense of the rapidly changing competitive landscape. 3. Lack of organizational readiness. You're frustrated with your field sales, product, marketing, and partners. They don't seam to understand your competitive differentiation and are always seeking discounts to undercut the competition, negatively eroding your profit margins. 4. Revenue stagnation. Your revenue growth has stalled. You're concerned either the market is slowing down or you are losing to competitors that you don't even know yet. You feel overwhelmed and unsure of what to do next. 5. Nothing's working. You've tried a number of things with strategic initiatives and competitive readiness efforts. None worked and the efforts had no material impact on your ability to compete effectively and win.In this course "Crush Your Competition and Unlock Success", you'll get introduced to The Outcompete Operation System (O2S). O2S is the Oxygen for your Competitive Strategy and is a practical method for achieving competitive advantage you have always envisioned. You will learn the secrets of strengthening the four key components of your competitive strategy. You'll discover a simple yet powerful way to outsmart the competition that will give you and your leadership team more confidence, higher win rates, and more peace of mind. Successful companies are applying this Outcompete every day to run profitable and frustration-free businesses in hypercompetitive industries- and you can too.Who this course if for:1. Founders in High Technology interested in getting a grip on their competition.2. Business Leaders Operating in Hypercompetitive Markets. Whether you are a Chief Executive Officer (CEO), Chief Revenue Officer (CRO), Chief Marketing Officer (CMO), Chief Product Officer (CPO), Sales Strategy leader3. Head of Market & Competitive Intelligence (CI)/StrategyWhat you'll learnHow to get a grip on your competition?How to get over your competitive frustrations like losing business to competitors, declining market share, and having no clue about competitors moves?How to leverage a practical method for achieving competitive advantage you have always envisioned?How to crafting your own competitive strategy with actionable insights and guidance from real-world hard learned competitive lessons?How to build your own competitive intelligence flywheel?How to build a win loss program at your company?Hands-on approach to practicing competitive intelligence including case studies, learning by doing, and thought leadership.
