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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-art-of-winning-rfps/
课程评论：没有评论
**课程名称（英文）：** The Art of Winning Requests for Proposals (RFP's) **课程概述（中文）：** 服务提供商之间的竞争日趋激烈。随着市场日趋成熟，竞争加剧，您与顶级竞争对手之间的差异感知正在减弱。您可能越来越感到被商品化，客户认为您和竞争对手没有太大区别。您的中标率可能正在下降。越来越多的决定是在价格基础上做出的，而竞争对手正在通过低价“购买”业务。但您也可能因为自己的信息和策略未能随着客户选择的增加而发展，而导致身份认同感丧失。赢得 RFP（提案请求）的最佳方式是确保您了解客户如何以及为何选择一个竞争对手而非另一个，以及顶级供应商如何调整策略以获胜，而无需在价格、费用或费率上进行竞争。本课程提供的内容与我们国际上向专业、金融和商业房地产客户提供的课程相同。
Service provider competition has never been more brutal. As markets mature and competition increases, the perceived differences between you and your best competitors decrease. You are probably feeling increasingly commoditized as clients begin to view you and your competitors as pretty much the same. Your win rate may be decreasing. More decisions are being made on price, and competitors are "buying" the business with low-ball bids. But you also may be the victim of your own loss of identity because your message and tactics have not evolved with your client's increased choice. The best way to win RFP's (request for proposals), is to make sure you understand how and why clients choose one competitor over another, and how elite providers align and win without competing on price, fees or rates. This is the same program that we offer to our professional, financial and commercial real estate clients internationally.
