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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-art-of-storytelling-how-to-connect-with-audiences/
课程评论：没有评论
课程名称：《讲故事的艺术：如何与观众建立联系》 课程概述：在这门关于讲故事的课程中，您将学习如何掌握这一叙述工具，创造出具有价值的故事，以推动通过广告、文案、品牌塑造和企业领导力的营销战略。该课程基于我在巴萨罗那自治大学的硕士论文，其中进行了关于品牌、公司和广告中讲故事的广泛研究。课程分为三个模块，将让您了解叙事如何在营销、广告、品牌发展和虚构故事创作中发挥作用。 模块一：在第一模块中，您将学习讲故事的基础知识，逐步理解连接观众和客户的规则，从而以有效的方式影响他们的行动。此外，您将了解讲故事在营销中的重要性，认识到情感和劝说是与故事直接相关的元素。 模块二：在第二模块中，您将学习大品牌在广告中使用的不同类型的战略故事。此外，您将了解到是什么驱动客户的购买意图。您将学习如何通过讲故事创建品牌的核心故事。理解人类注意力过程对于理解故事至关重要，您将在本模块中深入学习这个主题，以便了解观众如何阅读我们的故事。同时，您将掌握讲故事与学习之间的关系，了解这一叙述策略如何使学生能够捕捉和理解更复杂的内容，并且会了解关于讲故事的误区，以避免在营销策略中错误使用。 模块三：最后，在第三模块中，您将学习电影创作的基本元素。这些是我电影制作和剧本写作课程的额外内容，使您理解从一个想法到电影剧本的过程。该模块将介绍经典的三幕结构、标语和情节概念、符号学以及关于写作的不同类型场景。 “如果你真的想长期与观众建立联系，必须学会讲故事。”——鲍杜利奥
In this Bey Atelier in Storytelling, you will learn to master this narrative tool to create stories of value that can drive a marketing strategy through advertising, copywriting, branding and corporate leadership. This course is based on my final master's thesis from the Autonomous University of Barcelona where I carried out extensive research on storytelling in the development of brands, companies and advertising.This course is divided into 3 modules that will allow you to learn how storytelling works for marketing, advertising, brand development and the creation of fiction stories. MODULE IIn the first Module you will learn the fundamentals of storytelling so that step by step you can understand the rules that will lead you to connect with audiences and customers in an assertive way thereby influencing their actions. In adittion, you will learn how important storytelling is for marketing, understanding how emotion and persuasion are elements directly connected to stories. MODULE IIIn the second module you will learn the different types of strategic stories used by big brands in advertising. Additionally, what drives the purchase intention in customers. You will learn how the central story of a brand is created through storytelling. The human attention process is essential to understand stories and you will learn about it in this module so that you know how audiences read our stories. On the other hand, you will learn about storytelling and learning so that you know how this narrative strategy allows students to capture and understand a greater amount of complex content. In addition, you will know what myths exist about storytelling so that you do not use it in the wrong way in your marketing strategies. MODULE IIIFinally in the third module you will learn the basic elements of storytelling for the creation of movies. These are extra lessons from my Filmmaking and Screenwriting courses so that you understand how to go from an idea to a film script. A module where you will learn about the classic structure of 3 acts, the Tagline and logline concepts, semiotics and what are the different types of scenes regarding writing. "If you really want to learn to connect with audiences in the long term, you must learn to tell stories" Baudilio
