|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-art-of-storytelling-for-brands/
课程评论：没有评论
课程名称：讲故事：学习讲故事的力量 课程概述：学习讲故事的艺术，以及如何为广告活动创作故事，从而为您的业务带来更多销售。讲故事是一种强大的方式，可以让人们关注产品、品牌和事业。通过赋予您的产品和服务一个身份，捕捉并分享它们真实的故事，您可以带领您的目标受众经历他们渴望体验的旅程。为了让消费者与您的品牌建立个人联系，公司故事必须是真实的、富有创意的和具有启发性的。随着社交媒体和内容营销的迅猛发展，讲故事作为直接和间接品牌营销策略的一部分的机会已成为战略优先事项。多年来，市场营销人员通过广告和面对面品牌体验等方式讲述品牌故事，但将这些品牌故事写成有效的在线内容的艺术是一项很少有人接受过培训的挑战。 在本课程中，我们将阐明故事的结构，并通过开发一个现实世界的广告活动，展示每个故事组件如何在品牌和消费者之间建立情感纽带。我们将解析这些故事如何转化为创意人员通常在现实广告活动中使用的各种广告组件，如社交媒体、网站、电视和印刷广告。
Learn the Art of Storytelling and how craft stories for advertising campaigns to bring in more sales to you business. Storytelling is a powerful way to make people care about products, brands, and causes. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your brand, company stories must be authentic, creative and inspirational.With the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do. In this course, we will lay out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. We will break down how that story translates to the various advertising components that creatives often use in a real-world campaigns, such as social media, websites, TV and print ads.
