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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-art-of-selling-products/
课程评论：没有评论
**课程名称：** 产品销售的艺术 **主讲人：** Francis Breault (Vendart公司CEO，MBA，数字营销方向) **课程概述：** 本课程由商业发展公司Vendart的CEO Francis Breault倾授。Francis Breault拥有数字营销方向的MBA学位，自2010年以来一直活跃在内容制作、市场营销和通信领域。他将分享他亲身实践并帮助客户取得成功的获胜步骤和关键要素，这些策略已帮助其客户实现了数百万美元的营收。 **课程内容：** * **第一模块：持续付出** * 强调营销是持续的努力。 * 分析年营销投资的回报。 * 指出兴趣不等于自动销售。 * 建议避免易逝的流行产品，应专注持久的差异化优势。 * **第二模块：数量还是质量？** * 警告追求快速获利如同建造纸牌屋。 * 强调先销售品牌，再销售产品。 * 鼓励先打造品牌，再进行销售。 * **第三模块：保持恒定的形象** * 讲解品牌建设需要一致性。 * 强调持久性能够建立信任。 * 指出改变品牌形象成本高昂。 * **第四模块：可见性的质量** * 教授如何脱颖而出并吸引注意力。 * 指导讲述品牌故事。 * **第五模块：包装即销售员** * 强调在七秒内吸引顾客。 * 指出包装的重要性。 * **第六模块：微定位沟通** * 介绍社交媒体作为强大的渠道。 * 探讨影响力如何促进销售。 * 建议仅针对兴趣进行定位。 * 指导如何开启对话。 * 教授如何表明自己出于正当理由。 * 学习“不卖而卖”的技巧。 * 分析广告对意识状态的影响。 **教学大纲：** 无
MY NAME IS FRANCIS BREAULT CEO OF VENDART WE ARE A BUSINESS DEVELOPPEMENT FIRM.I have an MBA with a concentration in digital marketing.Since 2010, I have been active in the field of content production and in the field of marketing and communications.In this programme, I share with you the winning steps and ingredients that I have seen work, and that I have practiced and applied with our clients. We have seen our clients generate multipal millions of dollars using these tactics.First module: Make continuous effortsMarketing is continus effortsAnnual marketing investment Interest does not automatically equal saleAvoid fad products; they disappear over timeYour axis of differentiation with a diversity of productsSecond module: Quantity or quality?Wanting to make quick income, a house of cardsSell your brand before you sell the productWork on your brand and then sellThird module: Have a constant imageA brand is built with consistencyThere is trust with constancyChanging your image costs a lot of moneyFourth module: The quality of your visibilityStand out and attract attentionTell your storyFifth module: Your packaging is your sellerSeduce in seven seconds or lessPackaging, an important issueSixth module: Micro-target your communicationsSocial media, a powerful channelsInfluence makes salesTarget by interest onlyHow to start a conversationDemonstrate that you are there for the right reasonsLearn to sell without sellingAdvertising influences the state of consciousness
