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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-art-of-persuasive-communication-for-beginners/
课程评论：没有评论
Coursera 课程《沟通技巧：说服性沟通的艺术》是一门面向初学者的入门课程，专注于指导学员如何以最具说服力的方式构建信息，引导听众从一个观点（A点）转移到另一个观点（B点）。 该课程特别适合需要与潜在客户会面（如小企业主或创业者）、提高意识或争取支持（如非营利组织倡导者），以及需要说服内部利益相关者合作（如专业人士）的群体。课程内容具有广泛的适应性，可应用于公开演讲、团队会议及一对一等多种沟通场景。 需要强调的是，这门课程**不侧重于现场即兴演讲技巧**，而是**聚焦于提前精心策划和打磨信息**，以实现最大化的影响。同时，课程也**并非关于销售或“硬推销”技巧**，而是倡导**合乎道德的、可信赖的、适用于日常工作的说服性沟通原则**。 课程主要内容包括： * 如何根据听众的兴趣定制信息。 * 如何建立与听众之间更强的认同感。 * 如何提升作为沟通者的可信度。 * 如何通过信息同时调动听众的思维和情感。 * 如何设计发言要点以实现最具说服力的流程。 此外，课程还提供了两个演讲模板，以帮助学员加速准备过程，确保信息的高质量和结构化。
This step-by-step course is for beginners and shows you how to craft your message in the most persuasive way possible. You'll learn how to bring listeners along with you on the journey and move them from Point A to Point B. The course was created with people like small business owners or entrepreneurs who have to meet with potential clients, non-profit advocates who want to raise awareness or support, and professionals who need to convince internal stakeholders to partner with them on their important projects.The lessons can be applied to various communication situations like public speaking messages, group meetings, and one-on-one conversations. Please note: The course is not about how you actually stand up and present live-and-in-the-moment. It's about how you craft and shape your message beforehand so it has maximum impact. Additionally, the course is not about sales, "hard selling," or any closing techniques. In fact, quite the opposite. The course teaches good, fundamental principles about ethical persuasion that everyday professionals can use with integrity.The course includes lessons in the following: How to customize your message to listeners' interestsHow to create a greater sense of identification between you and your listenersHow to boost your credibility as a communicatorHow to engage listeners' minds and emotions with your messageHow to design your talking points for maximum persuasive flowThe course provides two speaking templates to speed up your preparation and ensure a well-crafted message
