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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-art-of-nonprofit-donor-cultivation/
课程评论：没有评论
**课程名称：** 非营利组织捐赠者培养的艺术 (The Art of Nonprofit Donor Cultivation) **课程概述：** 本课程旨在深入探讨非营利组织如何通过深思熟虑和战略性的方法，与潜在捐赠者和现有捐赠者建立并维护长期关系。课程强调理解捐赠者的动机、兴趣和身份认同，从而创造个性化且具有转化力的参与体验。无论您在非营利组织的哪个岗位，学习这方面的最佳实践都将有助于培养捐赠者长期的支持和倡导。 **课程内容亮点：** * **捐赠者心理洞察：** 揭示每次捐赠者互动中起作用的四种无意识思维方式：动机、身份认同、目标风格和决策方式。 * **捐赠者培养三阶段：** 探讨捐赠者培养的三个阶段，以及信念、情感和行动倾向（BEATs）如何影响捐赠者的捐赠动机。 * **社会身份理论的应用：** 学习如何运用社会身份理论来提升非营利组织的筹款能力。 * **培养捐赠者身份：** 重点关注如“倡导者”等捐赠者身份的培养。 * **自我认知与沟通：** 理解自身的身份认同，从而更好地与捐赠者进行沟通。 * **目标、效用与决策疲劳：** 探讨目标、效用和决策疲劳如何影响您的筹款工作。 * **监管焦点与个人目标：** 运用监管焦点理论来优化您的个人目标，并提供具体案例。 * **基本人类需求与动机：** 阐述基本人类需求与您在捐赠者培养过程中的动机之间的联系。 **课程目标受众：** * **所有非营利组织专业人士** đều có thể tham gia. * **筹款、营销或任何面向公众的角色** 的非营利组织从业者，将获得量身定制的实用技巧。 * **项目、运营、财务、设施或其他支持部门** 的人员，将了解自己在捐赠者发展、识别、维护和参与中的作用。 **课程涵盖的Korn Ferry能力：** * 驱动参与 (Driving Engagement) * 人际交往能力 (Interpersonal Savvy) * 展现自我认知 (Demonstrating Self-Awareness) * 说服力 (Persuasion) * 建立信任 (Instilling Trust)
About this course...Nonprofit donor cultivation involves a thoughtful and strategic approach to building and nurturing relationships with prospective and existing donors. The concept emphasizes understanding donors' motivations, interests, and identities to create personalized and transformative engagement experiences. Learning about best practices in this realm, regardless of your position, can cultivating long-term support and advocacy from your donors. Whether you're an entry level nonprofit fundraiser, a nonprofit fundraising growing guru, or a seasoned development director, you'll find a new take on fundraising for nonprofits within this course.What You Will LearnThe four aspects of unconscious thought at play in every donor interaction: motivation, identity, goal style, and decision-making approach.The three phases of donor cultivation and how beliefs, emotions, and action tendencies (or "BEATs") affect every donor's motivation to give.How an understanding of social identity theory can supercharge our nonprofit fundraising abilities.Nurturing donor identities, particularly that of "advocate.Understanding your own identity in order to bridge cultivating communications with your donors.How goals, utility, and decision fatigue affect your fundraising work.Using regulatory focus to fine-tune your personal goals, including examples to consider.The connection between basic human needs and your motivations surrounding donor cultivation.Who is this course for?Need nonprofit fundraising best practices and fresh takes? If you are in fundraising, marketing, or any public-facing role in your nonprofit, then this learning path speaks directly to your specific role. For those in nonprofit programs, operations, finance, facilities, or other supportive departments, you'll gain an understanding of your role in donor development, identification, stewardship, and ultimately engagement!Suitable for all nonprofit professionals!This course explores the following Korn Ferry competencies:Driving EngagementInterpersonal SavvyDemonstrating Self-AwarenessPersuasionInstilling Trust
