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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-art-of-evangelism/
课程评论：没有评论
**盖伊·川崎（Guy Kawasaki）的“布道艺术”在线课程总结** 本课程由著名布道家盖伊·川崎（Guy Kawasaki）教授，旨在教授学员如何运用“布道”（Evangelism）这一创新的方法来改变客户、同事和员工的心智、观念及行为。布道不仅仅是传统的销售、营销或管理，它更是一种动员力量，将你的受众转化为和你一样对某个事业充满热情的人。 课程的核心内容基于川崎在苹果公司30多年的布道经验，尤其是在 Macintosh 尚未成熟以及苹果经历挑战时期，他成功地让开发者和用户相信 Macintosh 和苹果。他目前是 Canva 的首席布道家，该服务在四年内吸引了超过1000万用户，充分证明了布道的强大力量。 **通过本课程，你将学到：** * **明确事业目标：** 如何定义你的事业，无论是商业项目还是公共利益倡导。 * **构建核心信息：** 创建你的“口号”（Mantra）、设定目标并制定具体策略来推动事业发展。 * **高效的产品展示：** 如何有效地进行产品推介和演示。 * **布道的进阶路径：** 运用不同阶段的布道策略来加速成功。 * **利用社交媒体：** 如何通过社交媒体更广泛地传播你的理念。 * **培养布道者：** 如何发掘、培训和招募新的布道者。 **课程亮点还包括：** * **14项实践活动：** 帮助你立即将所学技能付诸实践。 * **常见问题解答：** 包含“如果我的管理层不理解布道怎么办？”、“如何让我的推介与众不同？”以及“如何布道一个普通的产品？”等实用问题。 * **技巧与窍门：** 分享将个人事业、产品或服务从构思到实现的实用方法。 **学习目标：** 学习结束后，你将能够将你的产品或服务打造成“好消息”，超越传统的“速度与功能”介绍，真正激发受众的认同感。 **适合人群：** 本课程适合任何希望产生影响、超越传统销售和营销模式，旨在创造“信徒”的人。如果你渴望挑战现状、打破平庸、摆脱平淡，并希望成为一名世界级的布道者，那么这门课程正是为你量身打造的。
Do you want to change the world like Apple? This course will explain how to use a technique called evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are. I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was "real." I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history. Subsequently I've used evangelism to introduce many new products. I'm currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We've signed up over 10 million customers in 179 countries in less than four years. That's the power of evangelism! This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action. In this course, you will learn how to: Define your cause, whether it is a business or a public interest concernCreate a mantra, goals, and tactics to further your causeEffectively pitch and demo your productUse the stages of evangelism to accelerate your successLeverage social media to evangelize more widelyFind, train, and recruit new evangelists This course also includes: 14 activities so you can immediately put your skills into practiceMy answers to frequently asked questions including: "What if my management doesn't ‘get' evangelism?", "How do I differentiate my pitch?", and "How do I evangelize a mundane product?"My tips and tricks for bringing your own cause, product, or service from idea to reality. By the end of this course, you will ultimately learn how to establish your product or service as "good news"-far beyond simple "speeds and feeds." This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.
