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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-a-b-c-of-a-great-customer-segmentation/
课程评论：没有评论
课程名称：优秀客户细分的A、B、C 课程概述：欢迎参加在线课程“客户细分——一个优秀的销售工具”，我称之为一个伟大的销售武器。课程通过视频内容组织成多个章节，帮助您系统化学习，之后通过问题和测验巩固知识，并可利用附带的文本进一步深入理解。该课程将重点讨论客户细分，这是一个常常被忽视的话题。 我们将讨论如何对客户进行正确的“标签”，这并不是带有偏见的标记，而是通过系统和分析的方法将客户合理分类，以便清楚了解他们的“位置”，以及如何调整未来的合作。想必您也经历过那种发给您无个性化的电子邮件，其中名字拼写错误，甚至对您过去的购买毫无了解，这种感觉让人恼火。因此，我们希望给客户留下深刻的正面印象。 课程涵盖的主要内容包括： 1. **细分的概念和挑战**：我们将首先认识细分的基本概念并探讨相关挑战。 2. **A、B、C细分模型**：深入学习A、B、C模型。 3. **细分标准的设定**：定义基本和高级的细分标准，了解如何有效实施细分流程。 4. **实用示例与数据工作**：通过创建Excel表格进行实际操作，作为工作基础。 5. **细分的重要性**：理解细分对公司各个部分的影响，包括动机、规划、收入流和用户体验。 最后，我们将分享一些小贴士和技巧，以促进销售与营销之间的良好互动。您将惊讶于客户细分的重要性及其带来的积极效果。 欢迎与我一起开始这段细分之旅，尽快动手整理您的客户和分类。如果您需要任何建议或帮助，我乐意提供支持。非常感谢您参加本课程，希望您能满意。
Hello and welcome to the online course Customer segmentation - a great sales tool, or as I like to call it, a great sales weapon. The education system is organized in a way that you access various chapters and topics by viewing video content, additionally you consolidate your knowledge with questions and quizzes, and you can further delve into the content with the accompanying texts. Systematic, practical and very useful.In this course we will deal with customer segmentation, which is an unfortunately all too often neglected topic. We will be talking about labelling your customers and by that I don't mean the prejudiced labelling but systematically and analytically arranging our clients in adequate "compartments" and sticking the right labels on them.This helps you know exactly where someone is "located", what is happening to them and how you will adapt our future cooperation. You know how annoying it can be to have someone send you an impersonal email where your name just isn't right or is misspelled, and they have no idea what you've already bought from them. Off putting, right? I believe that you want the opposite so that your customers will remember you in a positive manner.Let us see what this course has to offer and which topics we are going to address.In the first video, we'll start with the concept of segmentation, and we'll look at certain challenges as well.Then we will deal with the first letters of the alphabet, namely we will learn about A, B, C model of segmentation.Later on we will define the criteria, basic and advanced, that we need to set to make it work and look at how to deal with the segmentation process.We will delve into practical examples and create an excel sheet that will serve as the basis for your work.We will come to the realization of how important segmentation is and what parts of your company it affects. Let me just highlight motivation, planning, revenue stream and user experience.In the end, we won't forget to point out a few tips and tricks and the importance of great interaction between sales and marketing.You will be astonished how important customer segmentation is and how many positive effects it has. Therefore, I invite you to embark on this segmentation journey with me so you will be able to roll up your sleeves as soon as possible and start arranging your clients and compartments.If you'll need me for any advice or any kind of help, I am at your disposal, and I'll be happy to respond. Let me thank you in advance from the bottom of my heart for taking part in this course and I hope you'll be satisfied.
