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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-7-pillars-of-digital-marketing/
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课程名称：数字营销的七大支柱 概述：您想扩展您的市场营销知识并提升到一个新水平吗？《数字营销的七大支柱™》是一个全面的框架，以及学习和掌握不断发展的市场营销学科的全新范式。它为战略、预算、执行和分析整个综合（数字和传统）营销概念、战术和技巧提供了一种新的视角。七大支柱照亮了整个互联网生态系统——从社交媒体到网站分析，并提供了一种实际的方法论，以理解数字营销机会的全谱。本课程深入涵盖了：数字战略、内容营销、搜索引擎优化、社交媒体营销、网站设计、数字广告与媒体、品牌塑造、分析与投资回报率。 七大支柱是一种实用和科学的营销方法，而不是模糊的、充满行话的理论。这一方法源于近20年的市场营销试验和活动经验，服务于初创公司和财富500强企业。它使市场营销变得可量化！所有的结果——无论是错误还是成功——都被纳入这一全面的、可学习的方法论中。七大支柱的美在于它将每一个细节——从移动应用功能到特定的搜索引擎关键词——重新联系到整体。市场营销是一个整体互联的领域，需要一个框架来理解一切是如何相互贴合的。孤立地学习特定战术是适得其反的。支柱不仅仅代表具体的战术；它们是支配市场营销世界的整体原则或能量。 Arman Rousta，Blueliner的首席执行官及《数字营销的七大支柱》一书的作者，受到启发创建七大支柱，以便他的员工和客户能够获得一个完整的教育和组织系统，从而建立和应用市场营销知识。该方法用于所有类型的市场营销工作的规划、执行和分析，甚至可以被非技术型企业主实施。您将迅速成为数字营销专家（或我们称之为蓝带武士）！
Looking to expand your Marketing knowledge base and take it to the next level? The 7 Pillars of Digital Marketing™ is a comprehensive framework and a new paradigm for learning and mastering the ever evolving discipline of marketing. It provides a new prism through which to view strategy, budgeting, execution and analysis of the entire universe of integrated (digital and traditional) marketing ideas, tactics and techniques. 7 Pillars illuminates the entire Internet ecosystem - from Social Media to Website Analytics - and provides a practical methodology for understanding the full spectrum of digital marketing opportunities. The course expertly covers: Digital StrategyContent MarketingSearch Engine OptimizationSocial Media MarketingWeb DesignDigital Advertising & MediaBrandingAnalytics & ROI 7 Pillars is a practical and scientific approach to marketing, not some vague, jargon-laden theory. It has been forged in the fire of nearly 20 years of marketing trials and activity, on behalf of startups and Fortune 500 companies. It makes marketing accountable! The results - mistakes and successes alike - are brought forth into this all-encompassing, learnable methodology. The beauty of 7 Pillars is that it brings every little detail - from a mobile app feature, to a specific search engine keyword - back to the whole. Marketing is a holistic, interconnected field that requires a framework to understand how everything fits together. Learning a specific tactic in a vacuum is counter-productive. The Pillars represent far more than specific tactics; they are overarching principles or energies that govern the marketing world. Arman Rousta, CEO of Blueliner and author of The 7 Pillars of Digital Marketing book, was inspired to create 7 Pillars so that his staff and clients had access to a complete educational and organizational system, upon which one can build and apply marketing knowledge. It is used for the planning, execution and analysis of all types of marketing efforts and can be implemented by even non-technical business owners. You will be a Digital Marketing Expert (or Blue Belt Samurai as we call it) in no time!
