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所在平台: Udemy |
课程主页: https://www.udemy.com/course/texters-rules-the-art-of-creative-copywriting-4-any-media/
课程评论：没有评论
课程名称：文案规则：人人都能掌握的创意文案写作！ 课程概述：本课程将揭秘文案写作的真相：人们并不阅读广告，他们只是关注那些吸引他们的内容，而广告有时正是其中之一。课程将教你如何运用文案技巧来吸引受众，让你的信息在每天充斥着大量广告的信息中脱颖而出。我们会讨论如何用文案策略来增强视觉传播中的图片效果，使两者更加有力地结合在一起；如何激发兴趣并保持受众的注意力；以及文案中幽默原理的运用等。此外，文案能如何帮助你激发人们的想象力？课程将逐步探讨这些与文案相关的主题，帮助你找到成功广告信息的完美公式。 在课程的过程中，讲师将分享他在全球顶级广告公司工作15年的创作经验，以及如何在数字时代继续运用这些原则。到课程结束时，你将能够分析自己的创意和其他文案作品，了解如何改进它们，使其更有效地服务于你的目标。讲师还会传授成功作家和传奇广告人的一些技巧，帮助你理解成功文案的原则，并立即运用到你的传播活动中，无论是社交媒体、数字沟通渠道、户外广告还是视频剧本等各种媒体，创意文案的基本原则都能在任何媒介中发挥作用。
Copywriting truth: people don't read ads. People read what interests them, and sometimes it's an ad.Copywriting tricks for engaging people with your messages Copywriting tricks that will help you stand out from the crowd when thousands of advertising messages keep on screaming at your customers from every corner every day Copywriting strategy for supporting a picture in visual communications to make them even stronger togetherSpark interest and hold it with the help of copywritingWhat principles of humor can you use in your copywriting?How could copywriting help you use people's imagination?Step-by-step we'll consider these copywriting-related topics and many other ones to find a perfect formula for a successful advertisement message. During the course, I'm going to give you the main principles of creative copywriting I've been using for 15 years of my career as a creative copywriter at the world's top agencies and keep on using them in a new digital era. Until the end of the course, you'll be able to analyze your ideas and those of your copywriters. You'll know how to improve them, how you can make them work, and help you to achieve your goals. I'll teach you how to use some tricks from the most successful writers and legendary advertising people. You'll understand the principles of successful copywriting and start using them right away in your communication campaigns in any media including SMM, digital communication channels, outdoor, video scripts, etc. No matter what kind of media you use - the main principles of creative copywriting will work in any of them.
