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所在平台: Udemy |
课程主页: https://www.udemy.com/course/testimonials-for-non-profits/
课程评论：没有评论
**课程名称：** 非营利组织的筹款与营销：善用感谢信 **课程概述：** 本课程旨在帮助非营利组织充分认识并利用“感谢信”（testimonials）在筹款与营销中的重要作用。课程强调，尽管感谢信在企业界应用广泛，但许多非营利组织未能将其有效运用。讲师认为，非营利组织应遵循商业原则运作，因此感谢信同样适用于提升组织的品牌形象和筹款效率。 课程的核心目标是： * **提升对感谢信价值的认识：** 帮助学员理解感谢信对于组织可持续发展的重要性。 * **教会如何创建感谢信：** 提供实操指导，使学员能够有效地收集和制作感谢信。 * **建立感谢信库：** 指导学员将收集到的感谢信系统化整理，形成“感谢信库”，以便随时调用。 * **利用感谢信进行宣传与筹款：** 展示如何将感谢信融入营销和筹款活动中，以达到最佳效果。 课程强调，要成功筹款，捐赠者需要看到组织的以下特质： 1. **值得信赖** 2. **负责任** 3. **提供有价值的服务** 4. **节约成本** 5. **员工可靠** 6. **正在为服务对象（人或动物）带来积极改变** 课程将通过大量案例，实践性地演示有效和无效的感谢信运用方式，帮助学员掌握具体方法。
Testimonials are widely used in the corporate world. As you know by now, I believe that a charity or welfare organisation should be run on business principles. Well, if testimonials work for the corporate world, it should work for your non-profit as well! Sadly, I do not see a lot of non-profit organisations using testimonials to their advantage. I presume it's because you are so busy rendering the services in your organisation that you forget about the bigger picture which is to ensure the sustainability of your organisation. My aim with this video program is for you to realise the importance of testimonials for your organisation. I want you to create them and to put them into an organized system, ("testimonial library") so that you can use them in promoting and raising funds for your organization.How do you want the world to see your organisation? For you to be successful in your fundraising efforts, your donors need to see you as:1. Trustworthy2. Accountable3. Rendering a worthwhile service4. Saving money5. Having reliable staff members and 6. Making a difference in the lives of the people and animals that you serve. Testimonials can help you to achieve all of these!! In this program, I will play a lot of testimonials as examples because I will not only talk about this subject, but also show you practically what to do, and what not to do.
