|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/test-your-business-idea-with-mvp-minimal-viable-product/
课程评论：没有评论
**课程名称：** 使用最小可行产品（MVP）验证你的商业想法 **课程概述：** 许多初创企业都遭遇失败，主要是因为它们投入大量资源开发产品，但实际上客户并不需要或不愿为此付费。本课程旨在教授一种更优化的方法——“精益创业”，通过快速、低成本地构建和测试最小可行产品（MVP），来验证商业想法。 MVP的核心在于“可行”和“最小”。“可行”意味着产品必须为客户提供可感知的价值，解决其痛点。“最小”则强调产品应只包含最核心的功能，以便快速收集用户反馈，了解哪些有效，哪些无效。 本课程将超越仅停留在“登陆页面”作为MVP的局限性，探讨更广泛的MVP类型，如测试社群互动、评论分享，以及针对实体产品（需要体验）的MVP方法。课程将深入解析： * 不同商业模式（B2C服务、餐厅、网店、实体店、广告网站、SaaS、书籍等）适用的MVP类型。 * 各种MVP的优缺点。 * 创建MVP所需的时间和成本估算。 * 如何根据具体业务需求选择最合适的MVP。 * MVP在商业模式验证中的额外优势。 讲师拥有15年咨询经验，在多家大型企业担任战略、绩效提升和转型负责人，拥有丰富的实践经验，并成功指导了大量初创企业和商业分析师。本课程的实践案例和方法论，已帮助众多学员在大型企业和投资机构取得了成功。 **课程特点：** * **实践导向：** 提供大量商业案例，帮助学员理解并应用MVP概念。 * **全面性：** 涵盖多种商业模式和相应的MVP策略。 * **成本效益：** 强调低成本、快速验证的方法。 * **个性化支持：** 鼓励学员在课程讨论区分享其商业模式，以便获得量身定制的MVP建议。 * **Excel商业模型验证：** 提供在线商店和B2C商业模式的Excel估算工具，用于验证经济可行性。 * **补充资源：** 提供免费演示、视频和书籍推荐链接。
Course SummaryIt is not that difficult to have a business idea even one that seems like a breakthrough and instant success. The reality bites and most startups fail fast and at the same time cost their founders a small fortune. That's why the recent development of so-called lean startups revolves around learning fast and at a small cost to build a product customers need and are willing to pay. The crucial part of this path is creating a prototype of your product that enables you to test the reaction of your potential customer. This is the MVP - Minimum Viable Product.MVP has to be Viable which means that it delivers some noticeable value to the customer, and solves his pain. Minimum means that it cannot be overcomplicated, it has to have a minimal amount of features for you to be able to draw the right conclusion on what works and what does not work.Most courses stop at the landing page as the Holy Grail of lean startup and testing, the ultimate MVP, but life is much more complicated and a landing page in many cases simply is not enough. How do you test the community and whether people will share and comment? How do you want to test physical products that have to be tasted and smelled?On top of that, not all MVPs are born equal. Some test one part of your business model whereas others are perfect for testing different question marks that pop up constantly in your mind.In this course, we will show you through examples what should be the MVP for your business model, how to pick the right one for your needs, and what the added benefits of MVP are. We will also give an estimation of the costs and time needed for the creation of MVP.If you have not found an ideal suggestion for MVP for your business please post in the Group Discussion your business model description and we will prepare suggestions for you on the MVP you should use.This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.Why have we decided to create this course?We work with startups on a daily basis within our accelerator (StartupAkademia) and we have noticed that despite the tonnes of very good books on lean methods (i.e. Lean Analytics, Running Lean, etc.) startups have problems with applying this knowledge in practice. The interesting thing was that those problems were pretty universal regardless of the industry, business model, or even whether they were run independently or supported by big corporations.What will this course give you?The course is a practical overview of possible MVPs for the following types of businesses: B2C services especially restaurants, online shops, offline shops, webpage earning from display ads, SaaS, and books. Our intention is that thanks to the course you will know:What are the different types of MVPs you can use?What are the pros and cons of a specific MVP?How much does it cost and how long does it take to create a specific MVP?When you should use one type of MVP and when entirely different one?How the course is organized?The course is divided into the following sections:Introduction. We explain what MVP is and why it makes sense to use itMVP examples. Here we go in-depth over MVPs for different businesses: restaurants, online shops, offline shops, webpage earning from display ads, SaaS, and books, and show you how and when they should be used. If you have not found an ideal suggestion for MVP for your business please post in the Group Discussion your business model description and we will prepare suggestions for you on the MVP you should use.E-commerce Business model - rough estimation. In this section, I will show you how to go a step further and validate the economic logic of the business. We will do that by using a business model in Excel. We will do that for the e-commerceB2C Business model - rough estimation. In this section, I will show you how to check in Excel whether B2C business makes sense. We will also look at the main challenges.You will be able also to download many additional resourcesLinks to free presentations and movies showing examplesLinks to books worth readingPresentation
